SPMT 217 Final (Exam 4)
Communications: - ANSdefined as all methods used by sport organization to deliver its key
message proactively to diverse group of constituencies
Sports Information Director (SID): - ANScovers media relations and other communication jobs
(college athletics)
SID duties: - ANS- fielding calls from media
- coordinating press conference
- work with athletic director
- design media guides
- maintaing social media accounts
Communication Legal Issues: - ANSFamily Educational Rights and Privacy Act
Healthy Insurance Portability and Accountability Act
Community Relation objectives: - ANS1. development of substantive programs to benefit
charitable causes
2. educational and outreach programs in organizational area of business
Direct Marketing: - ANSsuccessful campaigns return a positive response from approximately 2%
of individuals targeted
Elevator Speech: - ANSimpromptu, informal 30 second to 1 minute conversation with influential
person in field:
clarify job, put on paper, format it, tailor to pitch them, eliminate industry jargon, read pitch out
loud, practice, nail it with confidence
Triple Commodity Nature: - ANS1. activity or game form
2. services
3. goods
Sporting Goods encompasses: - ANSequipment, apparel, and footwear
Gunsmith carved out inch with people interested in sports (expanded into fishing tackle
business) in 1811: - ANSGeorge Tryon
Who established production of billiards equipment in 1840-1850s? - ANSMichael Phelan and
John Brunswick
Communications: - ANSdefined as all methods used by sport organization to deliver its key
message proactively to diverse group of constituencies
Sports Information Director (SID): - ANScovers media relations and other communication jobs
(college athletics)
SID duties: - ANS- fielding calls from media
- coordinating press conference
- work with athletic director
- design media guides
- maintaing social media accounts
Communication Legal Issues: - ANSFamily Educational Rights and Privacy Act
Healthy Insurance Portability and Accountability Act
Community Relation objectives: - ANS1. development of substantive programs to benefit
charitable causes
2. educational and outreach programs in organizational area of business
Direct Marketing: - ANSsuccessful campaigns return a positive response from approximately 2%
of individuals targeted
Elevator Speech: - ANSimpromptu, informal 30 second to 1 minute conversation with influential
person in field:
clarify job, put on paper, format it, tailor to pitch them, eliminate industry jargon, read pitch out
loud, practice, nail it with confidence
Triple Commodity Nature: - ANS1. activity or game form
2. services
3. goods
Sporting Goods encompasses: - ANSequipment, apparel, and footwear
Gunsmith carved out inch with people interested in sports (expanded into fishing tackle
business) in 1811: - ANSGeorge Tryon
Who established production of billiards equipment in 1840-1850s? - ANSMichael Phelan and
John Brunswick
