hootsuite social marketing certification questions with
correct answers
brand advocacy programs should contain 4 components: program goals,
criteria for selection, a plan for onboarding, and finally Correct Answer-
a plan for continued engagement
let's say you're evaluating a customer of your organization as a potential
brand advocate. in addition to the three r's, whats another criteria you
could use to determine whether this person would represent your
organization well? Correct Answer-brand affinity
shared content can be categorized into two main categories: curated,
which is content gathered from trusted sources relevant to your industry,
and ___, which is content produced within your organization including
items like blog articles, white papers, inforgraphics, guides and visuals
Correct Answer-created
when planning out your youtube publishing schedule, stick to ____
_____, as well as a predictable publishing schedule so your subscribers
know when to look forward to your next video and what to expect
Correct Answer-a consistent length and production quality
when running a paid ad on facebook, which of the following is not a
placement option Correct Answer-facbook gropus
,when buying an ad for Instagram or facebook, begin by selecting the
_____ that most closely matches your business needs Correct
Answer-'objective'
to ensure your brand is being represented in the best light on Instagram,
and to discover content from your customers, you should keep an eye on
_____ Correct Answer-photos in which your organization has been
tagged
Instagram allows you to include clickable links in the following area(s)
Correct Answer-website field
to place a video ad over youtube videos, which option would you choose
Correct Answer-a video campaign through google ad expereince
you have just uploaded a 4 minute video clip into your IGTV Channel.
you've added hashtags in the description to support discoverability.
what's another tactic you could have used to surface this video to your
followers Correct Answer-enable automatic publishing of a 60-second
preview of the video in your feed
when optimizing your social media profiles, be sure to provide a
consistent business description across all channels. brainstorm a handful
of essential and ____ keywords that describe your company and
incorporate them into the copy of your about sections Correct Answer-
seo-friendly
, which of these is not a part of a social media strategy Correct Answer-
prospecting strategy for sales leads
research shows that most facebook users are mobile, and engagement
declines dramatically with longer posts. a rule of thumb you should aim
to write posts that are around Correct Answer-50-60 characters
when you've been successful in building a community that is well-
acquainted with your brand and products it can become self-monitoring.
this means when a question arises Correct Answer-community members
may pipe in with an answer, thereby reducing the resources you dedicate
to customer support
when it comes to building community, which of the following is not a
form of engagement Correct Answer-geo-targeted posts and tweets
if you are creating an Instagram story, with the purpose of gathering
audience insights, which would be the bet feature to use? Correct
Answer-a question sticker or poll
partnerships with complementary business whose audience shares values
with yours are Correct Answer-a powerful way to grow your community
when taking photos for your social channels you can add depth by using
roads, buildings, or bridges to create a pathway that leads the viewer's
eye to a single spot. this is best described as Correct Answer-leading
lines
correct answers
brand advocacy programs should contain 4 components: program goals,
criteria for selection, a plan for onboarding, and finally Correct Answer-
a plan for continued engagement
let's say you're evaluating a customer of your organization as a potential
brand advocate. in addition to the three r's, whats another criteria you
could use to determine whether this person would represent your
organization well? Correct Answer-brand affinity
shared content can be categorized into two main categories: curated,
which is content gathered from trusted sources relevant to your industry,
and ___, which is content produced within your organization including
items like blog articles, white papers, inforgraphics, guides and visuals
Correct Answer-created
when planning out your youtube publishing schedule, stick to ____
_____, as well as a predictable publishing schedule so your subscribers
know when to look forward to your next video and what to expect
Correct Answer-a consistent length and production quality
when running a paid ad on facebook, which of the following is not a
placement option Correct Answer-facbook gropus
,when buying an ad for Instagram or facebook, begin by selecting the
_____ that most closely matches your business needs Correct
Answer-'objective'
to ensure your brand is being represented in the best light on Instagram,
and to discover content from your customers, you should keep an eye on
_____ Correct Answer-photos in which your organization has been
tagged
Instagram allows you to include clickable links in the following area(s)
Correct Answer-website field
to place a video ad over youtube videos, which option would you choose
Correct Answer-a video campaign through google ad expereince
you have just uploaded a 4 minute video clip into your IGTV Channel.
you've added hashtags in the description to support discoverability.
what's another tactic you could have used to surface this video to your
followers Correct Answer-enable automatic publishing of a 60-second
preview of the video in your feed
when optimizing your social media profiles, be sure to provide a
consistent business description across all channels. brainstorm a handful
of essential and ____ keywords that describe your company and
incorporate them into the copy of your about sections Correct Answer-
seo-friendly
, which of these is not a part of a social media strategy Correct Answer-
prospecting strategy for sales leads
research shows that most facebook users are mobile, and engagement
declines dramatically with longer posts. a rule of thumb you should aim
to write posts that are around Correct Answer-50-60 characters
when you've been successful in building a community that is well-
acquainted with your brand and products it can become self-monitoring.
this means when a question arises Correct Answer-community members
may pipe in with an answer, thereby reducing the resources you dedicate
to customer support
when it comes to building community, which of the following is not a
form of engagement Correct Answer-geo-targeted posts and tweets
if you are creating an Instagram story, with the purpose of gathering
audience insights, which would be the bet feature to use? Correct
Answer-a question sticker or poll
partnerships with complementary business whose audience shares values
with yours are Correct Answer-a powerful way to grow your community
when taking photos for your social channels you can add depth by using
roads, buildings, or bridges to create a pathway that leads the viewer's
eye to a single spot. this is best described as Correct Answer-leading
lines
