EXAM 2- 318J Wilcox | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+

EXAM 2- 318J Wilcox | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ 1. agency review process 2. competitive rivarly 3. American Advertising Federation 4. Ammerican Association of ADV 5. Better Business Bureaus 6. Regulation by media - Answer -self regulation Legal department that reviews ads to make sure they follow the law Internal approval cycle to make sure that what an ad agency says about firm's product is informed and accurate - Answer -Agency review process Carefully spell out consumers the full details of particular offer EX: "lease a Jeep Cherokee for $299 a month"---bottom of ad has all the details - Answer -mandatories and disclaimers Blowing the whistle on the compself policing occurs when one adv tries to make trouble for a competitor EX: subway v dominos- oven bake sandwich - Answer -competitive rivalry EX: Pepsi (everyone wants to be a hero) Car going back and forth- BMW, Audi, Bentley Bud light-corn syrup, miller light, cooers light, brew in corn syrup - Answer -Ad(s) to show competitive rivalry Adv code of American business ---Truth ---Responsible