MKT-315 topic 1 Comprehensive
Questions with Correct Answers
Guaranteed Pass
A detailed marketing plan does NOT include - Answer -Marketing mix
ABS Electronics always demonstrates a desire to serve the needs of employees, customers, business
partners, investors, communities, and the environment. This is an example of ________. - Answer -
Conscious capitalism
Ginger Jones was reading an interesting newspaper article that discussed the diverse culture of a foreign
land. However, by the time she finished reading the article, she discovered that the content was actually
an advertisement for a travel company. This is an example of ______. - Answer -Native advertising
Harvest Brew is demonstrating _________ when it claims that its coffee products are "the finest in the
world!" - Answer -Puffery
In the late 1990s, which of the following in third place in the minds and wallets of worldwide
consumers? - Answer -American Express
Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the homeless. This is an
example of _________. - Answer -Cause marketing
Phoenix highway information signs have gained nationwide recognition for their creativity. These road
signs often incorporate unique, amusing, or creative messages to encourage drivers to use seat belts,
eliminate intoxicated driving, or encourage other positive driver actions. This is an example of ________
- Answer -Social marketing
The Marketing Concept Era is designated between: - Answer -1960s-1970s
The process of developing and executing strategies and tactics to market and sell a product or service to
a very specific target segment is: - Answer -micromarketing
The process of gathering information about events and their relationships within an organization's
internal and external environments is: - Answer -Regulatory factors
The statement, "do no harm," is an integral part of __________. - Answer -The marketers code of
ethics
What is the key strategic decision in formulating a marketing plan? - Answer -Identification of the
situation, Choosing the target market, identifying distinctive competencies
What is the process called when the wholesalers and manufacturers segment their markets much the
same way as retailers? - Answer -B2B segmentation
Questions with Correct Answers
Guaranteed Pass
A detailed marketing plan does NOT include - Answer -Marketing mix
ABS Electronics always demonstrates a desire to serve the needs of employees, customers, business
partners, investors, communities, and the environment. This is an example of ________. - Answer -
Conscious capitalism
Ginger Jones was reading an interesting newspaper article that discussed the diverse culture of a foreign
land. However, by the time she finished reading the article, she discovered that the content was actually
an advertisement for a travel company. This is an example of ______. - Answer -Native advertising
Harvest Brew is demonstrating _________ when it claims that its coffee products are "the finest in the
world!" - Answer -Puffery
In the late 1990s, which of the following in third place in the minds and wallets of worldwide
consumers? - Answer -American Express
Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the homeless. This is an
example of _________. - Answer -Cause marketing
Phoenix highway information signs have gained nationwide recognition for their creativity. These road
signs often incorporate unique, amusing, or creative messages to encourage drivers to use seat belts,
eliminate intoxicated driving, or encourage other positive driver actions. This is an example of ________
- Answer -Social marketing
The Marketing Concept Era is designated between: - Answer -1960s-1970s
The process of developing and executing strategies and tactics to market and sell a product or service to
a very specific target segment is: - Answer -micromarketing
The process of gathering information about events and their relationships within an organization's
internal and external environments is: - Answer -Regulatory factors
The statement, "do no harm," is an integral part of __________. - Answer -The marketers code of
ethics
What is the key strategic decision in formulating a marketing plan? - Answer -Identification of the
situation, Choosing the target market, identifying distinctive competencies
What is the process called when the wholesalers and manufacturers segment their markets much the
same way as retailers? - Answer -B2B segmentation
