Telus Rater Exam Latest Update 2024 Already Graded A
AC - ANSWER>>Ad Creative; The Ad Creative is an advertisement that can appear
LP - ANSWER>>Landing Page; Where you're sent when you click the AC. The first page that
appears.
Query - ANSWER>>A word or phrase searched for
User Intent - ANSWER>>What the user is actually searching for.
Content Page - ANSWER>>The webpage that the user is currently visiting
Business Page - ANSWER>>A page the advertiser specifically wants the audience to visit
In-Market - ANSWER>>When the user is in the market for a product or service
Do all queries have the approximate location provided? - ANSWER>>No
Exact Intent - ANSWER>>An ad might address the user's exact intent
Nearby Intent - ANSWER>>An ad that offers the user an approximate solution or something
that usually goes with the queried item.
Only Topical Connection - ANSWER>>An ad might offer something that is topically related to
the query, but does not address the nearby intent at all
Substitutability - ANSWER>>An ad might offer the user a product or service that is not exactly
what the user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung
fridge freezer] might show up. When the ad presents a product or service that has some
AC - ANSWER>>Ad Creative; The Ad Creative is an advertisement that can appear
LP - ANSWER>>Landing Page; Where you're sent when you click the AC. The first page that
appears.
Query - ANSWER>>A word or phrase searched for
User Intent - ANSWER>>What the user is actually searching for.
Content Page - ANSWER>>The webpage that the user is currently visiting
Business Page - ANSWER>>A page the advertiser specifically wants the audience to visit
In-Market - ANSWER>>When the user is in the market for a product or service
Do all queries have the approximate location provided? - ANSWER>>No
Exact Intent - ANSWER>>An ad might address the user's exact intent
Nearby Intent - ANSWER>>An ad that offers the user an approximate solution or something
that usually goes with the queried item.
Only Topical Connection - ANSWER>>An ad might offer something that is topically related to
the query, but does not address the nearby intent at all
Substitutability - ANSWER>>An ad might offer the user a product or service that is not exactly
what the user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung
fridge freezer] might show up. When the ad presents a product or service that has some
