with correct answers
BROKER OWNER RESPONSIBLITIES - ANSWER: ➡ 1. Responsible for every liscnesee holder in the
w w w w ww w w w w w w w w
brokerage (supervisory)
w w
2. Training/education
w
3. License maintenance
w w
4. Make sure they don't violate laws (legal)
w w w w w w w
5. Profitability of the company (fiscal).
w w w w w
BROKER OWNER REWARDS - ANSWER: ➡ 1. % of commissions
w w w w ww w w w w
2. Ownership control
w w
3. Training of licensees
w w w
4. Equity Interest
w w
THREE TYPES OF BROKER OWNERS - ANSWER: ➡ 1. Active brokers who also manage
w w w w w w ww w w w w w w
2. Managing brokers only
w w w
3. Hire a managing broker
w w w w
The projected job growth rate percentage for real estate brokers, and licensees in general, over the
w w w w w w w w w w w w w w w
next several years is ____________ PERCENT - ANSWER: ➡ 7%
w w w w w w w w ww w
Job growth for real estate licensees is predicted to increase by _________ percent between 2016 and
w w w w w w w w w w w w w w w
2026, which is about the average for most careers. - ANSWER: ➡ 6%
w w w w w w w w w w w ww w
PREDICTIONS FOR 2020-2021 - ANSWER: ➡ 1. Freddie Mac: A slight (0.5%) leveling off of home
w w w w ww w w w w w w w w w w
prices followed by a rise in late 2021
w w w w w w w w
2. Zillow: House price drop in late 2020, followed by a slow recovery by late summer 2021
w w w w w w w w w w w w w w w w
, 3. Zillow: 50-60% decline in home sales from pre-coronavirus levels in 2020, returning to baseline by
w w w w w w w w w w w w w w w
the end of 2021
w w w w
4. National Association of REALTORS®: Housing prices are becoming even less affordable
w w w w w w w w w w w
horizontal expansion - ANSWER: ➡ The growth of your business through existing or similar services
w w w ww w w w w w w w w w w
and methods, or through adding services to an existing clientele.
w w w w w w w w w w
The three primary types of horizontal expansion are: - ANSWER: ➡ 1. Geographic: This could mean
w w w w w w w w w ww w w w w w
opening new offices in more locations to expand territory, or including the use of various business
w w w w w w w w w w w w w w w w
networks and services, such as MLSs or franchising.
w w w w w w w w
2. Sector: If your firm currently focuses on the residential market, consider expanding to commercial,
w w w w w w w w w w w w w w
industrial, or agricultural sales.
w w w w
3. Service: This includes generalized or specialized services, such as niche marketing or expanded
w w w w w w w w w w w w w
agency services.
w w
Geographic expansion - ANSWER: ➡ Increasing the market area you target for business by either
w w w ww w w w w w w w w w w
opening up a new office or branch in another location or widening the area you currently serve.
w w w w w w w w w w w w w w w w w
Examples - w w
1. Identify potential growth or redevelopment areas.
w w w w w w
2. Focus marketing and networking efforts on a larger selected market area.
w w w w w w w w w w w
3. Use a larger, more regional MLS, or use integrated listings with other real estate brokeragesʼ
w w w w w w w w w w w w w w w
offerings.
w
4. Use referral or relocation networks.
w w w w w
5. Add offices in new market areas.
w w w w w w
6. Offer franchise opportunities
w w w
Before considering a sector expansion, a brokerage should: - ANSWER: ➡ 1. Analyze existing
w w w w w w w w w ww w w w
operations in order to help redirect resources to the most profitable, or potentially most profitable,
w w w w w w w w w w w w w w w
sector(s).
w
2. Increase target goals for staff in the more profitable sector(s).
w w w w w w w w w w
3. Change or add other sectors to existing service offerings, including sectors like residential,
w w w w w w w w w w w w w
commercial, industrial, agricultural, or unimproved land.
w w w w w w