IAB Digital Sales Certification – Questions With Correct
Solutions
Contextual Targeting Right Ans - targeting based on content/context of the
sit/platform
Example of contextual targeting Right Ans - Reaching sports lovers on the
sports section of a news site
behavioral targeting Right Ans - targeting online ads to consumers based
on their web searching behavior
What are the 6 targeting categories Right Ans - context
interest based
demo
geo
technographic
campaign criteria
what is the standard IAB campaign cancellation clause for any guaranteed
deal Right Ans - 14 days
tags Right Ans - code that advertiser provides to publisher that calls the
advertiser's server in order to deliver a specific ad creative
pixels Right Ans - a 1X1 dot embedded on a web page which can be
referenced by a third party server to track activity, collect data for website
and ad delivery analytics such as registration, conversion and targeting
assets Right Ans - creative design, logos, images or text provided by the
advertiser
pacing Right Ans - process of ensuring that a campaign is going to fulfill
according to schedule
campaign optimization Right Ans - process of tracking the pacing and
performance of a campaign and making changes to ensure both are successful
, unique reach Right Ans - a measure of scale. shows how many unique users
were reached
SIC (Standard Industrial Classification) Right Ans - four digit codes that are
used by the US government to identify the primary business of the
establishment
target audience Right Ans - group of potential or current customers
targeted to sell a product or service
target audience profile Right Ans - description of customers; demo, geo,
psycho characteristics; buying patters and purchase history
1st party data Right Ans - owner and controller of the website or services.
Ie: credit card company using data of customers
2nd party data Right Ans - 1st party who sells or shares data to a non
affiliated site or service. Ie: credit card company selling/sharing its data with
an airline to target affluent travelers
3rd party data Right Ans - collects data but does not have a direct
relationship with the user
DMP Right Ans - data management platform - 3rd party data provider that
manages, aggregates and analyzes data
PII Right Ans - Personally Identifiable Information. Information about
individuals that can be used to trace a person's identity, such name, address
DOB
de-identified information Right Ans - device IDs, IP addresses, browsing
history, geo location, sales transactions etc
beacons Right Ans - proximity based technology; allows mobile apps to
understand geo location of its user and thendeliver relevant content based on
their immediate environment
what are the 3 marking communication channels Right Ans - owned media
Solutions
Contextual Targeting Right Ans - targeting based on content/context of the
sit/platform
Example of contextual targeting Right Ans - Reaching sports lovers on the
sports section of a news site
behavioral targeting Right Ans - targeting online ads to consumers based
on their web searching behavior
What are the 6 targeting categories Right Ans - context
interest based
demo
geo
technographic
campaign criteria
what is the standard IAB campaign cancellation clause for any guaranteed
deal Right Ans - 14 days
tags Right Ans - code that advertiser provides to publisher that calls the
advertiser's server in order to deliver a specific ad creative
pixels Right Ans - a 1X1 dot embedded on a web page which can be
referenced by a third party server to track activity, collect data for website
and ad delivery analytics such as registration, conversion and targeting
assets Right Ans - creative design, logos, images or text provided by the
advertiser
pacing Right Ans - process of ensuring that a campaign is going to fulfill
according to schedule
campaign optimization Right Ans - process of tracking the pacing and
performance of a campaign and making changes to ensure both are successful
, unique reach Right Ans - a measure of scale. shows how many unique users
were reached
SIC (Standard Industrial Classification) Right Ans - four digit codes that are
used by the US government to identify the primary business of the
establishment
target audience Right Ans - group of potential or current customers
targeted to sell a product or service
target audience profile Right Ans - description of customers; demo, geo,
psycho characteristics; buying patters and purchase history
1st party data Right Ans - owner and controller of the website or services.
Ie: credit card company using data of customers
2nd party data Right Ans - 1st party who sells or shares data to a non
affiliated site or service. Ie: credit card company selling/sharing its data with
an airline to target affluent travelers
3rd party data Right Ans - collects data but does not have a direct
relationship with the user
DMP Right Ans - data management platform - 3rd party data provider that
manages, aggregates and analyzes data
PII Right Ans - Personally Identifiable Information. Information about
individuals that can be used to trace a person's identity, such name, address
DOB
de-identified information Right Ans - device IDs, IP addresses, browsing
history, geo location, sales transactions etc
beacons Right Ans - proximity based technology; allows mobile apps to
understand geo location of its user and thendeliver relevant content based on
their immediate environment
what are the 3 marking communication channels Right Ans - owned media
