SPORTS MARKETING SHORT ANSWERS
List and explain two endorsements to a company
Both the athletes' following and likeness will bring more people and a good representative
athlete to be fans of their company.
You are on your way to the big leagues. Give five benefits as to why you should sign a contract
with an agent. Would you sign the GLA, why or why not?
The unions represent players collectively in matters of wages, hours, working conditions,
benefits, rights, marketing, and licensing.
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List 3 characteristics or skills to succeed as a sports agent
Ability to communicate with the media and fans. You must also be passionate about an athlete's
career, sports in general, and being an agent in order to make the best decisions for your player,
good public image.
If your company’s products feature an action shot of LeBron James playing against the Lakers,
what licenses would need to be in place to legally sell this product and why?
, You must have a license to use an NBA team for purposes other than playing the sport, and all
players must sign the GLA. Such as the NBA property license and the NBA union. Also included
are trademark and logo rights.
What are the two dangers of public relations?
Negative press
High expectations
List and explain 2 of the key benefits of team marketing
Ticket sales → Profits and income are increased.
Licensed goods → Receives money and free advertising
Media training and public relations are an important piece of a company’s marketing strategy,
list the 8 steps in a typical public relations plan
Overview: The current situation should be explained
in detail.
Goals: The best case scenario for a PR campaign
should be communicated.
Strategies: The techniques planned for the successful
achievement of the stated goals. Media selection and message type will be
here.
Target Audiences: Based on the goals, the target
demographic should be clearly identified.
Key Media Targets: The media outlets that reach the
stated demographic will be the main targets of the
campaign.
List and explain two endorsements to a company
Both the athletes' following and likeness will bring more people and a good representative
athlete to be fans of their company.
You are on your way to the big leagues. Give five benefits as to why you should sign a contract
with an agent. Would you sign the GLA, why or why not?
The unions represent players collectively in matters of wages, hours, working conditions,
benefits, rights, marketing, and licensing.
Previous
Play
Next
Rewind 10 seconds
Move forward 10 seconds
Unmute
0:00
/
0:15
Full screen
Brainpower
Read More
List 3 characteristics or skills to succeed as a sports agent
Ability to communicate with the media and fans. You must also be passionate about an athlete's
career, sports in general, and being an agent in order to make the best decisions for your player,
good public image.
If your company’s products feature an action shot of LeBron James playing against the Lakers,
what licenses would need to be in place to legally sell this product and why?
, You must have a license to use an NBA team for purposes other than playing the sport, and all
players must sign the GLA. Such as the NBA property license and the NBA union. Also included
are trademark and logo rights.
What are the two dangers of public relations?
Negative press
High expectations
List and explain 2 of the key benefits of team marketing
Ticket sales → Profits and income are increased.
Licensed goods → Receives money and free advertising
Media training and public relations are an important piece of a company’s marketing strategy,
list the 8 steps in a typical public relations plan
Overview: The current situation should be explained
in detail.
Goals: The best case scenario for a PR campaign
should be communicated.
Strategies: The techniques planned for the successful
achievement of the stated goals. Media selection and message type will be
here.
Target Audiences: Based on the goals, the target
demographic should be clearly identified.
Key Media Targets: The media outlets that reach the
stated demographic will be the main targets of the
campaign.
