Current Fashion Trends for Young Adults
The meaning of Fashion
• Style of clothing that a specific group of people accepts and wears in a specific place at a
specific time
• Shown to consumers through advertising, music videos, films
Fashion Styles
• Differences or additions whereby similar products are distinguished from one another
• Usually lines are used to distinguish one from another
Silhouette
• Shape of clothing style shown by its outer lines
• Three basic silhouettes:
o Cylinder
o Triangle
o Bell
Fashion Trend
• Fashion always follows a trend
• General direction that fashion style takes
Contemporary fashion/standard fashion
• Currently accepted and worn
• Mass produced and then sold at chain stores
• Remain in fashion for 2-3 years
Haute Couture/High fashion
• French term that literally means fine sewing
• Sold by major fashion houses
• New, unique and exclusive styles
• High prices – very rich and fashion leaders
• Will only be successful if they are accepted by the fashion leaders
Fashion fads
• Fashion with a sudden burst of popularity
• Items with a great appeal for a short period of time
• Usually only lasts one season
• It is usually a poor design or too extreme
Classic styles and timeless fashion
• Satisfies a basic need and continues ro be in fashion over an extended period of time
• Good investment
• Always considered elegant and usually good quality
• Denim jeans, black trousers, little black dress, button down shirts, suits and cardigans
,Fashion revival and retrospective fashion
• Designed by looking at previous era
• Imitate styles from previous era, just given a new look
• Reinterpretation of a previous fashion with a modern slant
• Never exactly the same
• Sometimes only the silhouette or sleeve shape
• Adapted to suit the needs of the current era
• There is revival in wearing antique or vintage garments
• Some people do this to be environmentally friendly
Influences determining contemporary fashion
• After the industrial revolution all people could afford to dress fashionably
• Today the main influences are:
o International fashion shows – introduce new fashion in summer and winter
o Celebrities – the population follows celebrities and royals
o Inspiration from fashion of previous eras – clothing styles are adapted from
previous eras
, Fashion Cycles
What it is:
• A period of time of life span during which fashion exists, moving through the five stages
from introduction through obsolescence
• When a consumer purchases and wears a certain style, that style is considered accepted
which leads to the style becoming a fashion
• Fashions do not always survive from year to year
Stages of the fashion cycle
• Fashion moves through different stages during its cycle of existence
• Not only design but special features also go through a cycle such as color, texture, and
fabric
• The rise of one fashion wave overlaps the decline of the previous fashion cycle, as one
ends the next one has already started
1. Introduction stage
2. Rise stage
3. Peak stage
4. Decline stage
5. Obsolesce
Introduction Stage
• Fashion designers and fashion houses introduce new fashion to the market for the first time
• Shown on international fashion shows
• Famous personalities wear the trend
• Fashion is now accepted or rejected by fashion leaders
• Very expensive because of initial high production costs and risks by designers
• Not yet available in stores, only exclusive boutiques and directly from designer
The meaning of Fashion
• Style of clothing that a specific group of people accepts and wears in a specific place at a
specific time
• Shown to consumers through advertising, music videos, films
Fashion Styles
• Differences or additions whereby similar products are distinguished from one another
• Usually lines are used to distinguish one from another
Silhouette
• Shape of clothing style shown by its outer lines
• Three basic silhouettes:
o Cylinder
o Triangle
o Bell
Fashion Trend
• Fashion always follows a trend
• General direction that fashion style takes
Contemporary fashion/standard fashion
• Currently accepted and worn
• Mass produced and then sold at chain stores
• Remain in fashion for 2-3 years
Haute Couture/High fashion
• French term that literally means fine sewing
• Sold by major fashion houses
• New, unique and exclusive styles
• High prices – very rich and fashion leaders
• Will only be successful if they are accepted by the fashion leaders
Fashion fads
• Fashion with a sudden burst of popularity
• Items with a great appeal for a short period of time
• Usually only lasts one season
• It is usually a poor design or too extreme
Classic styles and timeless fashion
• Satisfies a basic need and continues ro be in fashion over an extended period of time
• Good investment
• Always considered elegant and usually good quality
• Denim jeans, black trousers, little black dress, button down shirts, suits and cardigans
,Fashion revival and retrospective fashion
• Designed by looking at previous era
• Imitate styles from previous era, just given a new look
• Reinterpretation of a previous fashion with a modern slant
• Never exactly the same
• Sometimes only the silhouette or sleeve shape
• Adapted to suit the needs of the current era
• There is revival in wearing antique or vintage garments
• Some people do this to be environmentally friendly
Influences determining contemporary fashion
• After the industrial revolution all people could afford to dress fashionably
• Today the main influences are:
o International fashion shows – introduce new fashion in summer and winter
o Celebrities – the population follows celebrities and royals
o Inspiration from fashion of previous eras – clothing styles are adapted from
previous eras
, Fashion Cycles
What it is:
• A period of time of life span during which fashion exists, moving through the five stages
from introduction through obsolescence
• When a consumer purchases and wears a certain style, that style is considered accepted
which leads to the style becoming a fashion
• Fashions do not always survive from year to year
Stages of the fashion cycle
• Fashion moves through different stages during its cycle of existence
• Not only design but special features also go through a cycle such as color, texture, and
fabric
• The rise of one fashion wave overlaps the decline of the previous fashion cycle, as one
ends the next one has already started
1. Introduction stage
2. Rise stage
3. Peak stage
4. Decline stage
5. Obsolesce
Introduction Stage
• Fashion designers and fashion houses introduce new fashion to the market for the first time
• Shown on international fashion shows
• Famous personalities wear the trend
• Fashion is now accepted or rejected by fashion leaders
• Very expensive because of initial high production costs and risks by designers
• Not yet available in stores, only exclusive boutiques and directly from designer
