Hootsuite Platform Certification Questions and
Correct Answers
Which of the following is not a feature of Hootsuite?
✓ ~~~ The ability to fully automate your social media marketing activities (i.e.,
theAutopilot feature)
What's the difference between a stream and a tab?
✓ ~~~ Streams display content from your social media networks, and tabs house a
collection of streams.
Where in the dashboard would you primarily view and engage with your audience
and the social media content published by others?
✓ ~~~ Tabs and streams
Let's say you're creating a search stream in your Hootsuite dashboard, to find
mentions of the phrase vacation holiday getaway. How do you ensure that the exact
phrase gets searched for, rather than the individual words in the phrase?
✓ ~~~ Quotation marks around the phrase
What best describes the benefit of engaging with your audience using Hootsuite, as
compared to engaging natively from specific social networks?
✓ ~~~ Hootsuite lets you monitor and engage with all your social networks in one
place, decreasing the risk of missing an important engagement opportunity.
, Which Hootsuite feature would you use to draft and schedule a message with two
images to Twitter, and Facebook?
✓ ~~~ Composer
When using the Hootsuite Composer, what's the purpose of the social profile picker?
✓ ~~~ To select the social profiles to which you want to publish your message
Within the Hootsuite Composer, you can transform URLs into what's called an 'owly'
link. Which of the following are reasons you'd want to use this feature? (pick two)
✓ ~~~ Owly links are trackable which means you can track how many people clicked it
& Owly links use less characters than regular URLS
What is the advantage of connecting an Instagram business account to Hootsuite, as
opposed to a Instagram personal account?
✓ ~~~ You can publish posts directly from the Hootsuite Dashboard, without your
mobile device
Let's say you have 15 LinkedIn posts for an upcoming campaign, and you'd like to
schedule them evenly over a two-week period. What's the best way to accomplish
this scheduling task using Hootsuite?
✓ ~~~ By using the calendar scheduling function in the Planner
You want to drive traffic to a new landing page for a campaign, and want a web
address that's short, easy to remember, trackable, and reflective of your brand.
Hootsuite supports you with:
Correct Answers
Which of the following is not a feature of Hootsuite?
✓ ~~~ The ability to fully automate your social media marketing activities (i.e.,
theAutopilot feature)
What's the difference between a stream and a tab?
✓ ~~~ Streams display content from your social media networks, and tabs house a
collection of streams.
Where in the dashboard would you primarily view and engage with your audience
and the social media content published by others?
✓ ~~~ Tabs and streams
Let's say you're creating a search stream in your Hootsuite dashboard, to find
mentions of the phrase vacation holiday getaway. How do you ensure that the exact
phrase gets searched for, rather than the individual words in the phrase?
✓ ~~~ Quotation marks around the phrase
What best describes the benefit of engaging with your audience using Hootsuite, as
compared to engaging natively from specific social networks?
✓ ~~~ Hootsuite lets you monitor and engage with all your social networks in one
place, decreasing the risk of missing an important engagement opportunity.
, Which Hootsuite feature would you use to draft and schedule a message with two
images to Twitter, and Facebook?
✓ ~~~ Composer
When using the Hootsuite Composer, what's the purpose of the social profile picker?
✓ ~~~ To select the social profiles to which you want to publish your message
Within the Hootsuite Composer, you can transform URLs into what's called an 'owly'
link. Which of the following are reasons you'd want to use this feature? (pick two)
✓ ~~~ Owly links are trackable which means you can track how many people clicked it
& Owly links use less characters than regular URLS
What is the advantage of connecting an Instagram business account to Hootsuite, as
opposed to a Instagram personal account?
✓ ~~~ You can publish posts directly from the Hootsuite Dashboard, without your
mobile device
Let's say you have 15 LinkedIn posts for an upcoming campaign, and you'd like to
schedule them evenly over a two-week period. What's the best way to accomplish
this scheduling task using Hootsuite?
✓ ~~~ By using the calendar scheduling function in the Planner
You want to drive traffic to a new landing page for a campaign, and want a web
address that's short, easy to remember, trackable, and reflective of your brand.
Hootsuite supports you with:
