[TYPE THE COMPANY NAME]
COM3701
Assignment 1
Semester 2
2024 (695941)-
DUE 14
August 2024
, [Type the document subtitle]
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
Book
Integrated Organisational Communication
COM3701 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024
(695941)- DUE 14 August 2024 ; 100% TRUSTED Complete, trusted
solutions and explanations
QUESTION 1 CuppaJoe is a ground coffee supplier and manufacturer that
has a reputation for ethically sourcing coffee from sustainable farms. You are
the marketing manager of CuppaJoe and you are expected to launch a
marketing campaign for a new range of ground coffees to the local market.
Refer to the above statement and answer the following questions: 1.1 In your
own words, explain what marketing management is. (5) 1.2 Describe how you
would develop a marketing plan for CuppaJoe’s new ground coffee range.
(15) QUESTION 2 COM3701/101/2/2024 ASSIGNMENT 1 3 Read the
following scenario and answer the questions: Muddy Feet is an adventure
sport company and has recently added skydiving to the list of offered
activities. Muddy Feet seeks to plan and implement an integrated
communication campaign to promote this new activity. 2.1 Define the term
“communication campaign”’ by referring to the five primary elements of a
communication campaign. (5) 2.2 Identify and discuss five (5) key elements of
phase 1 (the assessment phase) that Muddy Feet needs to address within
their communication campaign. (10) 2.3 You have been asked to advise
COM3701
Assignment 1
Semester 2
2024 (695941)-
DUE 14
August 2024
, [Type the document subtitle]
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
Book
Integrated Organisational Communication
COM3701 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024
(695941)- DUE 14 August 2024 ; 100% TRUSTED Complete, trusted
solutions and explanations
QUESTION 1 CuppaJoe is a ground coffee supplier and manufacturer that
has a reputation for ethically sourcing coffee from sustainable farms. You are
the marketing manager of CuppaJoe and you are expected to launch a
marketing campaign for a new range of ground coffees to the local market.
Refer to the above statement and answer the following questions: 1.1 In your
own words, explain what marketing management is. (5) 1.2 Describe how you
would develop a marketing plan for CuppaJoe’s new ground coffee range.
(15) QUESTION 2 COM3701/101/2/2024 ASSIGNMENT 1 3 Read the
following scenario and answer the questions: Muddy Feet is an adventure
sport company and has recently added skydiving to the list of offered
activities. Muddy Feet seeks to plan and implement an integrated
communication campaign to promote this new activity. 2.1 Define the term
“communication campaign”’ by referring to the five primary elements of a
communication campaign. (5) 2.2 Identify and discuss five (5) key elements of
phase 1 (the assessment phase) that Muddy Feet needs to address within
their communication campaign. (10) 2.3 You have been asked to advise
