Automatic thinking Actual Questions And Complete Correct Answers.

Two systems of thinking - correct answer 1. System 1 - automatic, intuitive, rapid, blind - primary 2. System 2 - Considered, effortful, slow, lazy - secondary When are pupils dilated and heart rate up - correct answer System 2 - slower and more effortful Which system has to do with skill - correct answer System 1 - Skill is some thing that has become automatic Intuition - correct answer 1. Need regular environment with immediate feedback 2. People giving gas - see others reactions - develop intuition 3. Radiologists do not. They never get feedback. Stroop test - correct answer 1. When the word for different colors are not the same color as the word, people can't identify actual color. 2. Words (reading) is automatic Automatic evaluation study - correct answer 1. People pull a joystick when they like something and push when they don't 2. Other people do the opposite (push when they like) 3. They are faster to respond to negative when they push and positive when its a pull Poster study - correct answer 1. Posters are given away, participants select 2. Some just select, others list the pros and cons 3. People who just select and don't evaluate wind up putting the poster up more often and liking it more later 4. People who just pick what they like don't think about the negatives 5. Certain factors are easier or harder to verbalize so by listing pros and cons you give more saliency to these factors 6. Professors puppy convo Pepsi and coke - correct answer 1. Give people three cups 2. Coke in one pepsi in another, either coke or pepsi in the third 3. People can identify when its two, when its three the third choice screw them up, activates rational thinking system 2 Jam study - correct answer 1. Experts rate jams best to worst 2. People then rate the jams - they do well 3. Some people though asked to say why each jam - they do not do well 4. Experts do well either way 5. System 1 - automatic and the people nail it 6. System 2 - they over think it Left brain and right brain in advertising - correct answer 1. Left brain - Verbal thoughts, logical reasoning 1a. Strong new arguments, audience motivation and ability 1. b Enduring attitudes that are resistant to persuasion and predict deliberate choices 2. Right brain - Pictures, creativity, entertaining, emotional 2a. Presence of cues that affect simplistic evaluations of the message 2b. Results in attitudes that decay over time and are susceptible to counter persuasion; weakly predict deliberate choices 3. Its not that left brain is rational and right is experiential - but they have similarities Elaboration Likelihood Model - correct answer 1. Two routes central and peripheral 2. Central route occurs when there is high motivation and ability to process 3. Peripheral when low and low 4. Central is deep processing focused on quality and last a long time, resists counterattacks 5. Peripheral is superficial processing focused on attractiveness, number of arguments etc. - leads to temporary change, fading with counterattacks Factors influencing motivation to process - correct answer 1. Personal relevance - Consistent with values, needs, goals 2. High risk Ability to process - correct answer 1. Complexity 2. Time of day, mental tiredness 3. Situational demands 4. Intelligence, education, age 5. Product knowledge and experience