MGT 103 BATES EXAM 2024|2025 WITH GUARANTEED ACCURATE ANSWERS|
VERIFIED
__% of ticket sales are now Online - Accurate Answer✅✅50
Price - Accurate Answer✅✅the money or other considerations (think: bartering) exchanged for
the ownership or use of a product or service
Barter - Accurate Answer✅✅exchanging products and services for other products and services
Calculating the Final Price (Formula) - Accurate Answer✅✅List Price - (Incentives +
allowances) + Extra Fees
College Student ex.
Tution - scholarships + books/housing
Value (Formula) - Accurate Answer✅✅Percieved Benefits / Price
,Value Pricing (strategy) - Accurate Answer✅✅Lowering price while keeping benefits the same
Or
Increasing benefits while keeping price the same
Price to Value Relationship - Accurate Answer✅✅When we pay a higher price, we tend to
perceive a higher quality
Doesn't mean that people will always be willing to pay a higher price though.
Ex) pizza sales example
Profit (Formula) - Accurate Answer✅✅Total Revenue - Total Cost
Broken down further:
(Unit Price x Quantity Sold) - (Fixed Cost + Variable Cost)
Potential Pricing Objectives - Accurate Answer✅✅- Sales Revenue
- Market Share
- Unit Volume
- Survival
- Social Responsibility
Sales Revenue - Accurate Answer✅✅Price x Quantity sold, money made before factoring in
costs
Market Share - Accurate Answer✅✅Ratio of a firms sales to the industry
, - used when sales in an industry are flat or declining
Unit Volume - Accurate Answer✅✅total amount sold
- used when trying to bring up consumer demand to match production capacity
Survival - Accurate Answer✅✅the process of staying alive
- used when a firm cant match rivals price cuts
Social Responsibility - Accurate Answer✅✅when a firm forgoes greater profits to meet
obligations to society
Pricing Constraints - Accurate Answer✅✅Demand
Newness
Cost of Production
Whether Single Product or Product Line
Cost of Changing prices
Type of competitive market
Demand - Accurate Answer✅✅the greater the demand, the higher price that can be charged
Newness - Accurate Answer✅✅products can be sold for higher prices earlier in their life cycles