Google_Adwords_Exam_Questions and Answers
http://coodie.com/adwords-fundamentals.php
ADWORDS ACCOUNT LIMIT
▪ 10,000 campaigns (includes active and paused)
▪ 20,000 ad groups per campaign
▪ 20,000 ad group targeting items per ad group (such as keywords, placements, audience lists & product targets)
▪ 300 display ads per ad group (includes image ads)
▪ 50 text ads per ad group
▪ 4 million active or paused ads per account
▪ 5 million ad group targeting items per account (such as keywords, placements, audience lists & product targets)
▪ 1 million campaign targeting items per account (such as geo target and campaign-level negative keywords.
▪ 10,000 location targets (targeted and excluded) per campaign, including upto 500 proximity targets per campaign.
▪ 20 shared negative placement list per account
▪ 5,000 keyword per negative keyword list
▪ 100,000 active legacy ad extensions per account
▪ 1.3 million references to legacy ad extensions per account.
▪ 100,000 active upgraded ad extensions per account
▪ 10,000 ad group references to upgraded ad extensions per account
▪ 10,000 campaign references to upgraded ad extensions per account.
Q Using Google’s AdWords for Video, what type of video advertisement can you implement?
A: TrueVideo Video Ads can be implemented with AdWords for Video.
Q: What type of video still is best for an advertisement?
A: Something showing the action. If it’s a surfing video, for instance, show the part where the surfer is attempting to
catch the wave, rather than paddling out to the wave or falling off of the surfboard.
Q: How is Quality Score affected when using cost-per-thousand-impressions bidding on Display ads?
A: QS is not affected because click-through rates are not a factor when using CPM bidding.
Q: True or False: You should consider minimum speed requirements in a reservation based campaign.
A: True
Q: True of False: You should consider the global availability of ad units and ad placements when planning a
reservation based campaign.
A: True
Q: True or False: Think about submission and turnaround time for your creative and video assets when planning a
reservation based campaign.
A: True
,Q: True or False: Consider the bidding strategies of other advertisers when planning a reservation based campaign.
A: False
Q: If you want the best return on investment from a display campaign, what type of bidding option should you use in
AdWords?
A: Conversion Optimization
Q: True or False: Adding a visible display URL is a good practice when using the Display Ad Builder?
A: True
Q: True or False: for YouTube, the majority of AdWords ads appear on Event pages.
A: False
Q: True or False: for YouTube, the majority of AdWords ads appear on Contest pages.
A: False
Q: True or False: for YouTube, the majority of AdWords ads appear on the YouTube homepage.
A: False
Q: True or False: for YouTube, the majority of AdWords ads appear on Watch pages.
A: True
Q: Which types of targeting can you use on YouTube?
A: Remarketing, topics, and interest categories
Q: How does an ad’s Quality Score work on the Display Network?
A: QS will affect whether your ads are eligible to enter the ad auction.
Q: True or False: Filling in gaps of niche and mass-marketed sites is one benefit of using AdWords targeting options,
even if you use display advertising through other ad networks besides Google’s.
A: True
Q: Besides AdSense, where else can display inventory come from on the Google Display Network?
A: DoubleClick Ad Exchange
Q: When do TrueView in-state ads show on YouTube?
A: Only before YouTube partner videos that are at least 10 minutes in length.
Q: When can Ad Scheduling help your display campaign?
A: When you notice spikes in traffic to your website at certain times of the day.
Q: What can a Reach and Frequency report tell you about video ad play rates on a placement-targeted campaign?
A: Whether decreased play rates are an effect of viewers seeing an ad repeatedly and not watching it again.
Q: When using AdWords Conversion Tracking, which bidding strategy is best for driving traffic to a website along with
ROI goals?
A: CPC bidding model
, Q: How can you view your reservation-based reports for ads?
A: You’ll need to request it from your Google representative.
Q: When there are both CPM and CPC ads in an auction, what will the AdWords system do?
A: Calculate the effective CPM for ads.
Q: True or False: Allocating budget and controlling spending levels across campaigns is a benefit of having separate
campaigns for Search and Display Network advertising.
A: True
Q: What would the Placement Report tell you?
A: Which Display Network properties displayed your ads, as well as related metrics.
Q: True or False: You can use the Placement Performance Report to see on which URLs users have seen your ads.
A: True
Q: True or False: different campaign settings may be better for different networks, so you should separate your
Display and Search campaigns.
A: True
Q: True or False: If you want to do Remarketing and Product Listing Ads, you should set up separate campaigns for
each.
A: True
Q: You are setting up a Display Campaign for a client. What is the first thing you should take into account?
A: The advertiser’s goals for the campaign.
Q: What will the On Schedule Indicator tell you?
A: It will show you the percent chance that the campaign will deliver all of the booked impressions for your ads.
Q: How can you get access to View-through conversion data?
A: You must be using the Conversion Tracking code on your website.
Q: True or False: A faster landing page load time could increase the Quality Score of your ad.
A: True
Q: What would a Remarketing campaign allow you to do?
A: Reach people who have previously visited your website and show them ads as they visit sites on the Google
Display Network.
Q: What is a best practice for optimizing ad groups in a placement-targeted campaign?
A: Use Ad Groups to categorize placement-targeted sites with similar themes.
Q: True or False: YouTube ads can show up on the YouTube homepage.
A: True
Q: True or False: YouTube ads can run on videos that are part of the Partnership Program.
A: True
http://coodie.com/adwords-fundamentals.php
ADWORDS ACCOUNT LIMIT
▪ 10,000 campaigns (includes active and paused)
▪ 20,000 ad groups per campaign
▪ 20,000 ad group targeting items per ad group (such as keywords, placements, audience lists & product targets)
▪ 300 display ads per ad group (includes image ads)
▪ 50 text ads per ad group
▪ 4 million active or paused ads per account
▪ 5 million ad group targeting items per account (such as keywords, placements, audience lists & product targets)
▪ 1 million campaign targeting items per account (such as geo target and campaign-level negative keywords.
▪ 10,000 location targets (targeted and excluded) per campaign, including upto 500 proximity targets per campaign.
▪ 20 shared negative placement list per account
▪ 5,000 keyword per negative keyword list
▪ 100,000 active legacy ad extensions per account
▪ 1.3 million references to legacy ad extensions per account.
▪ 100,000 active upgraded ad extensions per account
▪ 10,000 ad group references to upgraded ad extensions per account
▪ 10,000 campaign references to upgraded ad extensions per account.
Q Using Google’s AdWords for Video, what type of video advertisement can you implement?
A: TrueVideo Video Ads can be implemented with AdWords for Video.
Q: What type of video still is best for an advertisement?
A: Something showing the action. If it’s a surfing video, for instance, show the part where the surfer is attempting to
catch the wave, rather than paddling out to the wave or falling off of the surfboard.
Q: How is Quality Score affected when using cost-per-thousand-impressions bidding on Display ads?
A: QS is not affected because click-through rates are not a factor when using CPM bidding.
Q: True or False: You should consider minimum speed requirements in a reservation based campaign.
A: True
Q: True of False: You should consider the global availability of ad units and ad placements when planning a
reservation based campaign.
A: True
Q: True or False: Think about submission and turnaround time for your creative and video assets when planning a
reservation based campaign.
A: True
,Q: True or False: Consider the bidding strategies of other advertisers when planning a reservation based campaign.
A: False
Q: If you want the best return on investment from a display campaign, what type of bidding option should you use in
AdWords?
A: Conversion Optimization
Q: True or False: Adding a visible display URL is a good practice when using the Display Ad Builder?
A: True
Q: True or False: for YouTube, the majority of AdWords ads appear on Event pages.
A: False
Q: True or False: for YouTube, the majority of AdWords ads appear on Contest pages.
A: False
Q: True or False: for YouTube, the majority of AdWords ads appear on the YouTube homepage.
A: False
Q: True or False: for YouTube, the majority of AdWords ads appear on Watch pages.
A: True
Q: Which types of targeting can you use on YouTube?
A: Remarketing, topics, and interest categories
Q: How does an ad’s Quality Score work on the Display Network?
A: QS will affect whether your ads are eligible to enter the ad auction.
Q: True or False: Filling in gaps of niche and mass-marketed sites is one benefit of using AdWords targeting options,
even if you use display advertising through other ad networks besides Google’s.
A: True
Q: Besides AdSense, where else can display inventory come from on the Google Display Network?
A: DoubleClick Ad Exchange
Q: When do TrueView in-state ads show on YouTube?
A: Only before YouTube partner videos that are at least 10 minutes in length.
Q: When can Ad Scheduling help your display campaign?
A: When you notice spikes in traffic to your website at certain times of the day.
Q: What can a Reach and Frequency report tell you about video ad play rates on a placement-targeted campaign?
A: Whether decreased play rates are an effect of viewers seeing an ad repeatedly and not watching it again.
Q: When using AdWords Conversion Tracking, which bidding strategy is best for driving traffic to a website along with
ROI goals?
A: CPC bidding model
, Q: How can you view your reservation-based reports for ads?
A: You’ll need to request it from your Google representative.
Q: When there are both CPM and CPC ads in an auction, what will the AdWords system do?
A: Calculate the effective CPM for ads.
Q: True or False: Allocating budget and controlling spending levels across campaigns is a benefit of having separate
campaigns for Search and Display Network advertising.
A: True
Q: What would the Placement Report tell you?
A: Which Display Network properties displayed your ads, as well as related metrics.
Q: True or False: You can use the Placement Performance Report to see on which URLs users have seen your ads.
A: True
Q: True or False: different campaign settings may be better for different networks, so you should separate your
Display and Search campaigns.
A: True
Q: True or False: If you want to do Remarketing and Product Listing Ads, you should set up separate campaigns for
each.
A: True
Q: You are setting up a Display Campaign for a client. What is the first thing you should take into account?
A: The advertiser’s goals for the campaign.
Q: What will the On Schedule Indicator tell you?
A: It will show you the percent chance that the campaign will deliver all of the booked impressions for your ads.
Q: How can you get access to View-through conversion data?
A: You must be using the Conversion Tracking code on your website.
Q: True or False: A faster landing page load time could increase the Quality Score of your ad.
A: True
Q: What would a Remarketing campaign allow you to do?
A: Reach people who have previously visited your website and show them ads as they visit sites on the Google
Display Network.
Q: What is a best practice for optimizing ad groups in a placement-targeted campaign?
A: Use Ad Groups to categorize placement-targeted sites with similar themes.
Q: True or False: YouTube ads can show up on the YouTube homepage.
A: True
Q: True or False: YouTube ads can run on videos that are part of the Partnership Program.
A: True
