MKT 4440 Exam 2 || with Accurate Answers 100%.

learning correct answers a change in behavior resulting from the interaction between and person and a stimulus perception correct answers a consumer's awareness and interpretation of reality 3 elements of consumer perception correct answers exposure attention comprehension exposure correct answers brings a stimulus in close proximity to a consumer to be sensed by one of the 5 human senses attention correct answers the consumer's allocation of information-processing capacity toward the stimulus to develop an understanding of it comprehension correct answers occurs when consumers attempt to derive meaning from the information they receive perception vs. reality correct answers perception represents a subjective reality whereas what actually exists in the environment determines objective reality 3 phases of consumer perception correct answers sensing organizing reacting sensing correct answers immediate response to stimuli that have come into contact with one of the five sense organizing correct answers process by which the human brain assembles the sensory evidence into something recognizable reacting correct answers end of the perceptual process and can be both physical and mental in response to the stimuli assimilation correct answers occurs when a stimulus has characteristics that consumer readily recognize as belonging to some specific category ex. smell of cookies + images of cookies = fresh-baked cookies accommodation correct answers occurs when a stimulus shares some, but not all, of the characteristics that allow it to fit in an existing category ex. smell of cookies + images of bread = "sweet" fresh-baked bread