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Summary

Samenvatting Waardedisciplines

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04-10-2019
Written in
2019/2020

De Waardedisciplines worden duidelijk uitgelegd.

Institution
Avans Hogeschool (Avans)
Course
Organisatiekunde & Marketing

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Waardedisciplines en innoveren
Verdedigbaar concurrentievoordeel is belangrijk voor bedrijven.



Het bedrijf moet overtreffen in een waardediscipline en in de andere twee moet het minimaal
voldoen aan de norm op de markt




Waardedisciplines;
Leiderschap door uitvoering / Operational excellence;
- Leveren van betrouwbare producten tegen een concurrerende prijs.
- Intern is alles gericht op maximale efficiëntie.
- easyJet en Aldi
Leiderschap door klantkennis / Customer intimacy;
- Op basis van gedetailleerde kennis over individuele klanten worden producten steeds
weer aan gepast aan de veranderende wensen en behoeften van klanten.
- Intern is het streven gericht op flexibiliteit, om elke keer weer opnieuw te kunnen
bieden wat de klant wenst.
- Doelgroep bestaat uit klanten die bereid zijn meer te betalen omdat ze precies krijgen
wat ze willen.
- Dit is een bekende strategie van veel (kleinere) bedrijven in de zakelijke markt.
- Machinefabrikanten en scheepsbouwers
Productleiderschap / Product leadership ;
- Het steeds weer ontwikkelen van innovatie producten
- Doelgroep bestaat uit klanten die steeds het nieuwste van het nieuwste wensen en
ook bereid zijn daarvoor te betalen.
- Apple & Nike
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Institution
Avans Hogeschool (Avans)
Study
Advanced Business Creation
Course
Organisatiekunde & Marketing

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Uploaded on
October 4, 2019
Number of pages
1
Written in
2019/2020
Type
SUMMARY

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  • waardedisciplines
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