COM3708 Assignment
1 PORTFOLIO
Semester 2 2024 - DUE
9 September 2024
[Company address]
, COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024
PHASE 1:
ASSESS Outcome of phase 1 A document should be produced that exhaustively details
particulars of the audience assessment, the organisation's broader operations and
objectives, the pertinent environmental conditions, historical and future considerations,
as well as the details, perceptions, status and communication of the idea that forms the
focus of the campaign. The document should include a complete situation analysis.
Assessment of the relevant variables should be based on observation, informal
research and investigation and, finally, formal research. To compile this document
systematically, you should do the following:
1.1 Identify the communicator Study section 13.5.1.2 in the prescribed book and do the
following:
1.1.1 Identify an organisation or organisations that you will approach with the proposal
to plan a communication campaign. Write down the name of the organisation(s) and its
(their) contact details.
1.1.2 Write a letter to the owner/manager/organiser of the organisation in which you
explain that you would like to meet him/her to propose the planning of a communication
campaign – also explain what the campaign will entail. Explain that persons concerned
will be under no obligation to implement the campaign, and provide particulars of what
the planning process will require. Remember, this first act of approaching the
organisation is also an act of communication – convincing the organisation and its
1 PORTFOLIO
Semester 2 2024 - DUE
9 September 2024
[Company address]
, COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024
PHASE 1:
ASSESS Outcome of phase 1 A document should be produced that exhaustively details
particulars of the audience assessment, the organisation's broader operations and
objectives, the pertinent environmental conditions, historical and future considerations,
as well as the details, perceptions, status and communication of the idea that forms the
focus of the campaign. The document should include a complete situation analysis.
Assessment of the relevant variables should be based on observation, informal
research and investigation and, finally, formal research. To compile this document
systematically, you should do the following:
1.1 Identify the communicator Study section 13.5.1.2 in the prescribed book and do the
following:
1.1.1 Identify an organisation or organisations that you will approach with the proposal
to plan a communication campaign. Write down the name of the organisation(s) and its
(their) contact details.
1.1.2 Write a letter to the owner/manager/organiser of the organisation in which you
explain that you would like to meet him/her to propose the planning of a communication
campaign – also explain what the campaign will entail. Explain that persons concerned
will be under no obligation to implement the campaign, and provide particulars of what
the planning process will require. Remember, this first act of approaching the
organisation is also an act of communication – convincing the organisation and its
