ASU COM 100 WEEK 7 Practice Questions and Correct Answers

The practice of understanding, designing, implementing, and evaluating successful communication campaigns within a framework of public service. Used to inform, persuade, build relationships and to encourage open dialogue in the public interest Public Communication Communication taking place to multitudes of audiences at once. Serves these functions - information, interpretation, instruction, bonding and diversion Mass Communication The are of effective or persuasive speaking or writing, especially y the use of figures of speech ad other compositional techniques Rhetoric Invention, Organization, Elocution, and Delivery Canons of Rhetoric The real art of rhetoric, ethos, pathos, and logos Artistic Proofs Things such as violence and does not take a lot of rhetorical skill Non-Artistic Proofs The credibility of a speaker and includes 3 dimensions: 1. Competence, 2. Trustworthiness, 3. Dynamism Ethos The emotional appeals - stirring the audience to get them involved in the speech. Involvement - more opportunities for persuasion Pathos The reasoning or logic of an argument Logos Reaches conclusions through the citation of examples and is the most frequently used form of logical reasoning Inductive Reasoning Derives specifics from what is already known Deductive Reasoning Argues to establish a relationship between a cause and effect Casual Reasoning A conclusion is supported by major and minor premises - All humans are mortal (major). Socrates is a human (minor). Socrates is a mortal (conclusion). Syllogism Flaws within the logic or reasoning of an argument Fallacies of Reasoning (F.O.R.)