Hubspot Certification Exam Questions Marking Scheme

Hubspot Certificat ion Exam Questions Marking Scheme Fill in the blank: To keep your content calendar agile, it shouldn't extend more than ___________. - ANSWER - • three months All of the following are attributes of a content creation workflow EXCEPT: - ANSWER - • How much money it will cost to complete initiative You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process? - ANSWER - • No, the editor should have tracked changes which would have shown you where they would apply recommended edits. True or false? You should use a consistent naming system to store and easily identify hosted files. - ANSWER - • False True or false? Your content creation framework should stay consistent o ver time - ANSWER - • False, as business goals and content change, so should your process to support them. True or false? If you want to produce great content, then you need to hire an in -house content creator - ANSWER - • False True or false? When possibl e, you should try and use extensive vocabulary in your writing. - ANSWER - • False, extensive vocabulary makes you appear less credible and confident. Fill in the blank: The following sentence is an example of ____________ voice? "The grocery shopping was done by your father." - ANSWER - • Passive To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to? - ANSWER - • All of the above When is the most effe ctive time to boost content on social media? - ANSWER - • When it's performing well True or false? You should post the same message across all of your social channels. - ANSWER - • False, you should customize the message based on the platform. Which network has the longest life for a piece of content? - ANSWER - • Pinterest On which social network should you share content most frequently? - ANSWER - • Twitter What does CRM stand for? - ANSWER - • Customer Relationship Management Which KPI is mos t likely to be a vanity metric? - ANSWER - • Reach What is the purpose of the delight stage of the inbound methodology? - ANSWER - • All of the above True or false? As buying behavior changes, the inbound philosophy will also evolve. - ANSWER - • False Fill in the blanks: Tail winds are to ________ : as headwinds are to _________. - ANSWER - • Forces, friction. What is the difference between a brand keyword and a non -brand keyword? - ANSWER - • A brand keyword includes a brand's name, a non -brand keyword doe s not include a brand's name What is one benefit of running search ads for brand keywords? - ANSWER - • They protect your traffic if a competitor bids on your brand keywords Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words. - ANSWER - • phrase Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations o f the words in your keyword, in any order. - ANSWER - • broad If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use? - ANSWER - • A broad match modifier Which of the following represents a phrase match keyword? - ANSWER - • "smart tv" Which of the following represents a broad match keyword? - ANSWER - • wall art Using tracking code, Google Analytics can report on data from which systems? - ANSWER - • - ans True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar. - ANSWER - • False