DIGITAL ORGANISATION
=> implements information systems to realize its strategic objectives in order to
achieve a competitive advantage & create stakeholder value in a rapidly changing
environment
Information technologies
• Enterprise Applications (ERP, CRM, SCM)
• E-commerce and M-commerce
o M = mobile
• Knowledge Management Systems (KMS)
• Emerging digital solutions (Artificial Intelligence, Cloud, Augmented and
Virtual Reality)
• Business Intelligence and Analytics
• Cybersecurity
Get rid of Excel, and invest in software
Technology is only one piece of the puzzle
• Digitizing organizations is an architectural exercise with following building
blocks:
o Technology
o Organization
o Management
• Implementing information systems and technology alone does not deliver a
competitive advantage
STRATEGIES for a competitive advantage
Use technology for different purposes
• Lowest cost
o Invest in technology = reduce cost = lowest selling price
o Bv: Ryanair, Colruyt, Ikea
• Differentiated product
o Different than all other products
o Technology = to differentiate
o Bv: Tesla
• Market niche
o These people pay more
o Social media/influencers
o Bv: wasstrips
• Customer & supplier intimacy
o Never leave your company
o Bv Netflix: keep subscription for life (‘aanbevolen’) => technologie:
data collection & AI to suggest movies
,Role of information systems
2 CHOICES
• Supporting the current course
o Support their strategy (ryanair)
• Driver for fundamental change of the current course or the current business
model
o Started as DVD rent (than streaming, Netflix)
• Source of new companies & industries
New industries and business models
• Banks & bank clerks?
• Translators?
• Cashiers & stores?
• Truck drivers & driving schools?
• Owning a car?
• Professors?
Wat is je toekomst als de technologie verandert?
Example Kodak
Kodak missed the digital transformation after actually starting it
Niet mee aanpassen aan de digitale camera (& rest vd mark twel, daardoor failliet)
On the lookout for
• Technological innovation
• Competitors
• Customers
• Society
• Government
Triple P
Invest in everything => needs to be in balance
,SUMMARY
,
=> implements information systems to realize its strategic objectives in order to
achieve a competitive advantage & create stakeholder value in a rapidly changing
environment
Information technologies
• Enterprise Applications (ERP, CRM, SCM)
• E-commerce and M-commerce
o M = mobile
• Knowledge Management Systems (KMS)
• Emerging digital solutions (Artificial Intelligence, Cloud, Augmented and
Virtual Reality)
• Business Intelligence and Analytics
• Cybersecurity
Get rid of Excel, and invest in software
Technology is only one piece of the puzzle
• Digitizing organizations is an architectural exercise with following building
blocks:
o Technology
o Organization
o Management
• Implementing information systems and technology alone does not deliver a
competitive advantage
STRATEGIES for a competitive advantage
Use technology for different purposes
• Lowest cost
o Invest in technology = reduce cost = lowest selling price
o Bv: Ryanair, Colruyt, Ikea
• Differentiated product
o Different than all other products
o Technology = to differentiate
o Bv: Tesla
• Market niche
o These people pay more
o Social media/influencers
o Bv: wasstrips
• Customer & supplier intimacy
o Never leave your company
o Bv Netflix: keep subscription for life (‘aanbevolen’) => technologie:
data collection & AI to suggest movies
,Role of information systems
2 CHOICES
• Supporting the current course
o Support their strategy (ryanair)
• Driver for fundamental change of the current course or the current business
model
o Started as DVD rent (than streaming, Netflix)
• Source of new companies & industries
New industries and business models
• Banks & bank clerks?
• Translators?
• Cashiers & stores?
• Truck drivers & driving schools?
• Owning a car?
• Professors?
Wat is je toekomst als de technologie verandert?
Example Kodak
Kodak missed the digital transformation after actually starting it
Niet mee aanpassen aan de digitale camera (& rest vd mark twel, daardoor failliet)
On the lookout for
• Technological innovation
• Competitors
• Customers
• Society
• Government
Triple P
Invest in everything => needs to be in balance
,SUMMARY
,
