MIE 201 Exam 4 Upgrade Questions with Correct solution Graded 100% Pass

MIE 201 Exam 4 Upgrade Questions with Correct solution Graded 100% Pass 2 factors that have sparked the rise of consumer-generated information - Answer 1. The increased tendency of consumers to post their own thoughts, opinions, reviews, and product discussions through blogs or digital media. 2. Consumers' tendencies to trust other consumers over corporations. Consumers often rely on the recommendations of friends, family, and fellow consumers when making purchasing decisions. accessibility - Answer The ability for marketers to obtain digital information ex: Google can use web searches done through its search engine to learn about customer interests acquisition - Answer monitors inbound traffic allowing you to compare traffic addressability - Answer the ability of the marketer to identify customers before they make a purchase ex: Amazon installs cookies on a user's computer that allows it to identify the owner when he or she returns to the website advertising - Answer paid form of nonpersonal communication transmitted through a mass medium, such as television commercials, magazine advertisements, or online ads advertising campaign - Answer involves designing a series of advertisements and placing them in various media to reach a particular target audience attitude - Answer a positive, negative, or mixed reaction to a person, object, or idea audience - Answer reports provide insights into demographics, geography, interest and more bases for segmenting markets - Answer demographic, geographic, psychographic, behavioristic behavior - Answer use RSS feeds. add tags to webpages or photos. "vote" for websites online blogs - Answer are web-based journals in which writers can editorialize and interact with other Internet users branding - Answer the process of naming and identifying products. A brand is a name, term, symbol, design, or combination that identifies a product and distinguishes it from other products