Inside LVMH Q&A 2024

A brand DNA is based on... - correct answers--- Heritage - Values A brand DNA is based on... - correct answers--- Heritage - Values A brand DNA is crucial for Maisons as it directly impacts: - correct answers--- the product development - the communication - the retailing - the organization A commonly used definition of Sustainability is based on three pillars: maximizing simultaneously the biological system goals, economic system goals, and social system goals. - correct answers--True A key stake and commitment of LVMH is to develop its talents in Retail. Those Talents represent at LVMH: - correct answers--More than the half of the employees worldwide A key stake of the luxury retail is to offer exceptional customer experiences. - correct answers--True According to Anne Michaut from HEC Paris, what are the purposes of retail today? - correct answers--- Magnifying the product - Celebrating the brand - Nurturing client's emotion According to Anne Michaut, select key principles of Luxury. - correct answers--- Consumers have a range of consumption motivations. - Consumers tend to express their values through the brands they select. - Brands can become powerful personal branding tools as they project clear and strong values. - Brands can deliver higher perceived value to their customers by expressing their own values. According to Bain & Company, by 2030 and within the personal luxury goods market, the online sales will represent... - correct answers--33% of the luxury sales According to Bain & Company, by 2030, online sales will represent... - correct answers-- 33% of the luxury sales