MKT 4500 Quiz 4- Questions and Correct Answers

d. Create purchase loyalty among users who have used the brand. Which of the following is NOT one of the advantages of using P-O-P advertising? a. Stimulate trial usage by users of competitive brands. b. Stimulate increased or varied usage of the brand. c. Draw consumers' attention to a brand in the retail setting. d. Create purchase loyalty among users who have used the brand. d. cinema What type of out-of-home advertising is considered by consumers to be somewhat annoying, but research has shown that 63 percent of consumers actually don't mind seeing when engaged in an activity? a. directory b. transit c. aerial d. cinema d. To increase store traffic With each of the Toy Story movies, Disney has provided a promotional toy to Burger King which the fast food franchise then distributes to the consumer through its kids meals. Why would Burger King get involved in such a trade promotion? a. To obtain initial distribution b. To encourage cooperation with consumer-market sales promotion c. To increase order size d. To increase store traffic d. Sales promotion __________ is/are designed to promote an immediate purchase of the brand. a. Support media b. Product placement c. Point-of-purchase advertising d. Sales promotion a. borrowing from future sales Seen as a disadvantage or risk with sales promotions, sales promotions are typically short-termed tactics designed to reduce inventories, increase cash flow, or show periodic boosts in market share. In other words, these promotions are known as ________________. a. borrowing from future sales b. creating a price orientation c. increasing managerial time and expense d. alienating customers c. Business gifts Extravagant or expensive trips that might be construed as "buying business" or even bribery are not included in this category of business-market sales promotion. a. Trade shows b. Trial offers c. Business gifts d. Frequency programs b. False Consumer-market sales promotion uses a variety of ways to motivate individuals to purchase or, at the very least, conduct trial usage of a product including point-of-purchase displays, incentives, and allowances. a. True b. False