Unit 2. Business Resources. Assignment 1
Africa Alive, Recruiting and retaining the right people.
P1
Description
Africa Alive is an African themed zoo, which is part of the Zoological Society of East Anglia, a
registered charity. Africa Alive! Offers the chance to explore the sights and sounds of Africa and
discover lions, giraffes, meerkats, hunting dogs and many more animals from the African continent.
The Park is set in 100 acres of stunning Suffolk countryside and also offers the chance to spot a wide
range of British wildlife.
Human Resources
Human resources is the company department charged with finding, screening, recruiting and
training job applicants, and also administering employee-benefit programs. Their work involves
documenting grievances, terminations, absences, performance reports, and compensation and
benefits information. HR workers are also often involved in recruiting, hiring,
and training new employees. An example of human resource management is the way in which a
company hires new employees and trains those new workers.
Recruitment Documentation
Advert
Africa Alive are using various recruitment documentation to recruit a new digital marketing officer.
The advert is most likely the first thing potential employees will see, Africa Alive’s digital marketing
officer advert offers a detailed description of the role as well as all the information needed to apply
for the role. They want an experienced professional to fill this opening so they use the advert to
appeal to the employees that they want. This is useful to potential employees because it shows
them a description of the job and lets them decide if it is right for them and whether to apply or not.
This is useful to Africa Alive because if the applicant knows what they applying for then they are
much more likely to get experienced and qualified applicants.
Africa Alive’s digital marketing officer advert:
The Zoological Society of East Anglia (ZSEA) is recruiting for a Digital Marketing Officer to join its
Marketing team. We are looking for someone with hands-on experience of working in a digital role,
with a strong, demonstrable knowledge of websites, social media, email and online advertising.
Reporting directly to the Marketing Manager, you will assist in the delivery of digital campaigns and
the day-to-day running of online for Banham Zoo and Africa Alive! Plus associated platforms and
sites. You will create engaging content for our social media channels, develop an in-depth
understanding of our websites and e-commerce sites and work with our marketing team to promote
events and campaigns. The successful candidate will not only be highly creative but also analytical,
contributing to reports on sales figures, website stats, social media engagement rates and campaign
results. They will have a good commercial acumen, understanding marketing principles, as well as a
strong working knowledge of the digital space. They will be able to work across multiple digital
marketing disciplines for an array of brands in a busy and fast paced environment. The successful
applicant will be a strong team player, working with the team to deliver promotional activity within
the parks, at events and other activities.
Permanent position, working 37.5 hours per week based at Banham.
Africa Alive, Recruiting and retaining the right people.
P1
Description
Africa Alive is an African themed zoo, which is part of the Zoological Society of East Anglia, a
registered charity. Africa Alive! Offers the chance to explore the sights and sounds of Africa and
discover lions, giraffes, meerkats, hunting dogs and many more animals from the African continent.
The Park is set in 100 acres of stunning Suffolk countryside and also offers the chance to spot a wide
range of British wildlife.
Human Resources
Human resources is the company department charged with finding, screening, recruiting and
training job applicants, and also administering employee-benefit programs. Their work involves
documenting grievances, terminations, absences, performance reports, and compensation and
benefits information. HR workers are also often involved in recruiting, hiring,
and training new employees. An example of human resource management is the way in which a
company hires new employees and trains those new workers.
Recruitment Documentation
Advert
Africa Alive are using various recruitment documentation to recruit a new digital marketing officer.
The advert is most likely the first thing potential employees will see, Africa Alive’s digital marketing
officer advert offers a detailed description of the role as well as all the information needed to apply
for the role. They want an experienced professional to fill this opening so they use the advert to
appeal to the employees that they want. This is useful to potential employees because it shows
them a description of the job and lets them decide if it is right for them and whether to apply or not.
This is useful to Africa Alive because if the applicant knows what they applying for then they are
much more likely to get experienced and qualified applicants.
Africa Alive’s digital marketing officer advert:
The Zoological Society of East Anglia (ZSEA) is recruiting for a Digital Marketing Officer to join its
Marketing team. We are looking for someone with hands-on experience of working in a digital role,
with a strong, demonstrable knowledge of websites, social media, email and online advertising.
Reporting directly to the Marketing Manager, you will assist in the delivery of digital campaigns and
the day-to-day running of online for Banham Zoo and Africa Alive! Plus associated platforms and
sites. You will create engaging content for our social media channels, develop an in-depth
understanding of our websites and e-commerce sites and work with our marketing team to promote
events and campaigns. The successful candidate will not only be highly creative but also analytical,
contributing to reports on sales figures, website stats, social media engagement rates and campaign
results. They will have a good commercial acumen, understanding marketing principles, as well as a
strong working knowledge of the digital space. They will be able to work across multiple digital
marketing disciplines for an array of brands in a busy and fast paced environment. The successful
applicant will be a strong team player, working with the team to deliver promotional activity within
the parks, at events and other activities.
Permanent position, working 37.5 hours per week based at Banham.
