Case uitwerking Marketingmanagement 5093 (5093)

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Case uitwerking Marketingmanagement 5093 (5093)

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2023/2024

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Bij het ontwikkelen van ons operationeel marketingplan voor 'Beveiligingstechniek' in Rotterdam, heb ik een diepgaande en methodische benadering gehanteerd om onze doelmarkt te identificeren. Dit proces omvatte uitvoerig marktonderzoek, waaronder het uitvoeren van interviews met lokale belanghebbenden en een gedetailleerde analyse van relevante literatuur. Door deze methodes, in combinatie met deskundig advies, konden we een nauwkeurige segmentatie van onze doelgroep realiseren, wat een robuuste basis vormde voor ons marketingplan. Deze aanpak benadrukte Rotterdam als een optimale markt, voornamelijk vanwege de unieke behoeften aan verfijnde beveiligingsoplossingen en de kans om operationele efficiëntie en reactiesnelheid op beveiligingsincidenten te verbeteren (De Jong & Van der Meer, 2022; Van Dijk, 2023; Hansen & Sørensen, 2021).

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Voorblad:

*Operationeel Marketingplan voor gemeente Rotterdam

- Voorletters en naam:

- Studentnummer:

- Datum: 12 april 2024

- NCOI: NTI

- Naam van de opleiding die je volgt: HBO-bachelor commerciële economie

- Naam van de module: Marketingmanagement 5093

1

, Inhoud: Pagina:

1. Voorwoord: Hoe tot de gekozen doelgroep gekomen 3
2. SWOT-analyse 3
3. Onderzoek 4
4. Marketinguitdaging 5
5. Huidige en gewenste positionering 5
6. Concurrentie 6
7. SMART-geformuleerde marketingdoelstelling per marketinginstrument 6
8. Tijdsplanning en Kostenraming: Implementatie van Marketingdoelstellingen 7
9. Realisatie van SMART-doelstellingen voor Trigion 8
10. Product (dienstaanbod) activiteitenplan per marketinginstrument 8
11. Conclusie 10
12. Literatuur 11
13. Extra websites 11

2

Document information

Study: Commerciele Economie
Uploaded on: July 13, 2024
Number of pages: 11
Written in: 2023/2024
Type: Case
Professor(s): Schiphorst
Grade: 6-7

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Case uitwerking Marketingmanagement 5093 (5093)

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