Exam (elaborations) Gmar7091

The Questions and Answers contained in this document have been prepared by the faculty of the Institute from the sources believed to be reliable. Neither the Institute nor the faculty gives any guarantee with respect to completeness or accuracy of the contents contained in the document and shall in no event be liable for any errors, omissions or damages arising out of use of the matter contained in the document. The Institute and the faculty specifically disclaim any implied warranty as to merchantability or fitness of the information for any particular purpose. MOCK MCQ TEST SUBJECT: INTERNATIONAL MARKETING PAPER CODE: MS 215 1. Different strategies are suitable for different companies depending on their particular situation. This is articulated by the “EPRG Framework”. What are the four options of the EPRG Framework? A. Ethno Policies, Private Polies, Racial Policies, Geography B. Ethnocentrism, Polycentrism, Regiocentrism, Geocentrism C. Energy, Privacy, Real-World, Giggity D. Ethnocentrism, Polycentrism, Racialism, Governmental 2. For any company looking to expand internationally, be it first-time exporter or a major multinational, a fundamental question has been, and continues to be: A. New Market, New Product B. New Market, Same Product C. The extent to which the marketing mix should or can be standardized across the countries in which the firm operates D. PDI, PDV 3. European and Japanese managers have been “thinking international” from the outset (beginning). A. True B. False 4. Distribution channels vary depending on which of the following? A. Target market size B. Competition C. Available distribution intermediaries D. All of the above 5. Within the firm, it is primarily the ________ or _________ managers who argue for standardization for the sake of economies of scale. A. Production, Finance B. Marketing, Distribution C. Logistic, Manufacturer D. Primary, Secondary 6. Which country has more retailers than the rest of the world combined? A. Japan B. China C. India D. Germany 7. The process of international market selection is typically done by using _________ to enable a quick and relatively low-cost overview of as many markets as possible. A. Quantitative data B. Secondary data C. Primary data D. All of the above 8. Ethnocentrism can simply be defined as: A. Developing a simple diverse strategy for new markets B. Develop one strategy for all countries worldwide C. Use everywhere the same strategy as at home. D. Being ethnically centred on a global scale 9. Which of the following would you consider to be a socio-cultural influence on international marketing? A. Language B. Religion C. Social organisation D. All of the above 10. An overall strategy that involves the firm pouring all of its available resources into one or a select few markets is knows as: A. Maximum investment strategy B. Sprinkler Strategy C. Waterfall Strategy D. Standardizatio