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MKTG 361 FINAL EXAM 2024 WITH 100% ACCURATE SOLUTIONS

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2023/2024 Written for academic year
Institution MKTG 361
Course MKTG 361
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What are services? - PRECISE ANSWER intangible products The difference between goods and services? - PRECISE ANSWER The degree of tangibility What are the four reasons why service marketing is important? Know each elementand outcome. - PRECISE ANSWER 1. Differentiation: unique service offerings 2. Customer loyalty: satisfied customers are repeated customers 3. Revenue Generation: attracting new customers and encourage upselling 4. Reputation and trust: Customers have confidence in an organization's ability to deliver What are the three additional P's specific to services? - PRECISE ANSWER People: Expertise and qualifications of those providing the service Process: Interconnecting elements that play out of over time. Physical evidence: Providing tangible proof of quality in addition to intangible service attrib

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