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Samenvatting - Marketing

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Samenvatting Edumondo methode Marketing. Alles van het gehele vak

Institution
NHL Hogeschool (NHL)
Course
Marketing









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Written for

Institution
NHL Hogeschool (NHL)
Study
Communicatie
Course
Marketing
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Document information

Uploaded on
June 26, 2024
Number of pages
15
Written in
2023/2024
Type
Summary

Subjects

  • aankoop
  • keuzegedrag
  • porter
  • ansoff
  • micro
  • meso
  • macro
  • boston matrix
  • sdp proces

Content preview

Powerpoint C2

4 P’s
- Product
- Plaats
- Prijs
- Promotie

4 C’s
- Customer
- Convenience
- Cost
- Communication

Fases marketingproces
- Verkennen van de markt
- Ontwikkelingen marketingstrategie
- Ontwerpen marketingprogramma
- Bouwen van winstgevende klantrelaties
- Innen van klantwaarde

Fases aankoopproces
- Probleemherkenning
- Informatie zoeken
- Evalueren van alternatieven
- Keuze
- De koop
- Evaluatie


Behoeftes en verlangens
Behoeftes zijn universeel maar de wijze waarop ze vervuld worden verschilt.




De vraag naar een product of dienst ontstaat wanneer:

, - Die een behoefte voorzien
- Die behoefte zich laat vertalen in een verlangen
- En de financiële mogelijkheden aanwezig zijn om het product te kopen.
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