CAPSIM EXAM
When opening the Excel version of Capstone®, you should do what to Macros? -
ANS-Enable
If there are two identical products, one that has 100% accessibility and one that has 0%
accessibility, - ANS-the product with 100% accessibility will outsell the other 2 to 1
providing all other attributes are identical.
How many products does every team start with? - ANS-Five products
What are three of the five Segments? - ANS-Traditional, Low End, Performance
A segment manager's task is to - ANS-verify the products entering and leaving a
segment, the margin potential for those products, capacity level
and the distribution system as compared to competitors.
What is the difference between the market segments at the beginning of the round to
the final round? - ANS-he fine cuts overlap in the beginning and in year 8 only the rough
cuts overlap.
7. Successful managers will: - ANS-a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
After you have uploaded your decisions to the website, you can change your official
decisions as many times as you want prior to the processing date and time of the round.
- ANS-. True
Once you upload your official decisions during a round, how many times can you
change them before the end of the round? - ANS-As many times as you want
What trend can be explicitly observed in the industry in which your company is
operating? - ANS-Products become smaller and smaller.
On perceptual map, the percentage of customers interested in a product positioned
outside of the rough cuts of that product i - ANS-0%
,MTBF is measured in - ANS-hour increments.
Customers that want low prices and are willing to sacrifice miniaturization and
performance are in the - ANS-low End segment.
Customers that want small products and are willing to sacrifice performance are in the -
ANS-size segment.
In Capstone©, pricing standards are set by: - ANS-Customers (Market Segment).
"Reliability" is expressed in terms of: - ANS-Mean Time Before Failure.
MTBF measures what? - ANS-Reliability
The two characteristics that the perceptual map evaluates are - ANS-Performance and
Size.
The Perceptual Map is - ANS-a marketing tool used to track the position of the
company's products against those of the competitors.
The segments all drift to the lower-right section of the perceptual map. Why does this
drift take place? - ANS-Customers want smaller and faster products.
Overtime, the segments will drift in which direction on the Perceptual Map? -
ANS-down; right
When tracking market segments on the performance and size perceptual map, which
segment moves or "drifts" the slowest? - ANS-Low End
What happens to a product priced at $1 above or below the segment guideline when a
segment's product supply outstrips demand? - ANS-It loses 20% of its appeal.
What's the measure for product reliability? - ANS-Expected time a product lasts
Team member guide / section 2.1.3
At what dollar amount above the segment guidelines is all consumer appeal lost? -
ANS-$5
Team member guide / section 4.2.1
26. The prices in each segment - ANS-drop by $0.50 each year.
, MTBF in the segments should be - ANS-a. MTBF (Performance) > MTBF (High End)
c. MTBF (Low End) < MTBF (Size).
Which of the following are not buying criteria? - ANS-Automation
Team member guide / section 2.1 29. Inside each fine cut circle, - ANS-segments have
an ideal spot where demand is at its highest.
The Traditional ideal spot is - ANS-near the center of its circle.
Increasing a product's reliability will result in which of the following changes to
production costs? - ANS-Higher material cost
Age refers to: - ANS-Product Age.
What happens to a product's Perceived Age when it is repositioned in R&D? - ANS-It is
reduced by 50%.
The preferred product perceived age for each sector peaks at: - ANS-zero years for
high end and seven years for low end.
At which point does the perceived age of a traditional product peak? - ANS-2
Pricing plays a role - ANS-b. in the rough cut stage of the purchase decision.
d. in the fine cut stage of the purchase decision.
What are the top buying criteria that low end customers most value? - ANS-Price
Which of the following is not a type of market segment in CapSim? - ANS-Standard
What is the correct answer concerning the top buying criteria for the following segment:
- ANS-Price for low end and Positioning for high end.
Low End customers emphasize buying criteria in which order? - ANS-Price, Age,
Positioning, Reliability
Each segment places - ANS-a different emphasis on features of the 4 buying criteria.
Which market segment places the most importance on price? - ANS-Low End
When opening the Excel version of Capstone®, you should do what to Macros? -
ANS-Enable
If there are two identical products, one that has 100% accessibility and one that has 0%
accessibility, - ANS-the product with 100% accessibility will outsell the other 2 to 1
providing all other attributes are identical.
How many products does every team start with? - ANS-Five products
What are three of the five Segments? - ANS-Traditional, Low End, Performance
A segment manager's task is to - ANS-verify the products entering and leaving a
segment, the margin potential for those products, capacity level
and the distribution system as compared to competitors.
What is the difference between the market segments at the beginning of the round to
the final round? - ANS-he fine cuts overlap in the beginning and in year 8 only the rough
cuts overlap.
7. Successful managers will: - ANS-a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
After you have uploaded your decisions to the website, you can change your official
decisions as many times as you want prior to the processing date and time of the round.
- ANS-. True
Once you upload your official decisions during a round, how many times can you
change them before the end of the round? - ANS-As many times as you want
What trend can be explicitly observed in the industry in which your company is
operating? - ANS-Products become smaller and smaller.
On perceptual map, the percentage of customers interested in a product positioned
outside of the rough cuts of that product i - ANS-0%
,MTBF is measured in - ANS-hour increments.
Customers that want low prices and are willing to sacrifice miniaturization and
performance are in the - ANS-low End segment.
Customers that want small products and are willing to sacrifice performance are in the -
ANS-size segment.
In Capstone©, pricing standards are set by: - ANS-Customers (Market Segment).
"Reliability" is expressed in terms of: - ANS-Mean Time Before Failure.
MTBF measures what? - ANS-Reliability
The two characteristics that the perceptual map evaluates are - ANS-Performance and
Size.
The Perceptual Map is - ANS-a marketing tool used to track the position of the
company's products against those of the competitors.
The segments all drift to the lower-right section of the perceptual map. Why does this
drift take place? - ANS-Customers want smaller and faster products.
Overtime, the segments will drift in which direction on the Perceptual Map? -
ANS-down; right
When tracking market segments on the performance and size perceptual map, which
segment moves or "drifts" the slowest? - ANS-Low End
What happens to a product priced at $1 above or below the segment guideline when a
segment's product supply outstrips demand? - ANS-It loses 20% of its appeal.
What's the measure for product reliability? - ANS-Expected time a product lasts
Team member guide / section 2.1.3
At what dollar amount above the segment guidelines is all consumer appeal lost? -
ANS-$5
Team member guide / section 4.2.1
26. The prices in each segment - ANS-drop by $0.50 each year.
, MTBF in the segments should be - ANS-a. MTBF (Performance) > MTBF (High End)
c. MTBF (Low End) < MTBF (Size).
Which of the following are not buying criteria? - ANS-Automation
Team member guide / section 2.1 29. Inside each fine cut circle, - ANS-segments have
an ideal spot where demand is at its highest.
The Traditional ideal spot is - ANS-near the center of its circle.
Increasing a product's reliability will result in which of the following changes to
production costs? - ANS-Higher material cost
Age refers to: - ANS-Product Age.
What happens to a product's Perceived Age when it is repositioned in R&D? - ANS-It is
reduced by 50%.
The preferred product perceived age for each sector peaks at: - ANS-zero years for
high end and seven years for low end.
At which point does the perceived age of a traditional product peak? - ANS-2
Pricing plays a role - ANS-b. in the rough cut stage of the purchase decision.
d. in the fine cut stage of the purchase decision.
What are the top buying criteria that low end customers most value? - ANS-Price
Which of the following is not a type of market segment in CapSim? - ANS-Standard
What is the correct answer concerning the top buying criteria for the following segment:
- ANS-Price for low end and Positioning for high end.
Low End customers emphasize buying criteria in which order? - ANS-Price, Age,
Positioning, Reliability
Each segment places - ANS-a different emphasis on features of the 4 buying criteria.
Which market segment places the most importance on price? - ANS-Low End
