Revenue management Exam Questions With 100% Solved Answers
Main rm industry characteristics - ANSWER-Fixed capacity; High fixed cost and low marginal sales; High demand fluctuations; Sell products in advance; Perishable inventory; Multiple and clear market segments; Main RM problems - ANSWER-Multiple-night stay; Multiplier effect; Booking lead time Main idea of RM - ANSWER-Selling the right product, to the right customer, at the right price,for the right time and through the right el RevPar - ANSWER-Revenue per available room ADR*occ%=RevPar Total revenue /total rooms available Doesn't show you additional revenue
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