Multiple Choice
1. All of the following are identified causes of the 2010 Deepwater Horizon oil spill EXCEPT
for:
a) Repeated failure to follow safety procedures
b) The alignment of the Information Systems Strategy Triangle
c) The failure of automated systems
d) The leadership and organizational culture at BP
e) Inadequate quality standards
Ans: b (Medium)
Response: See page 23-24
2. A general manager should:
a) Rely on IS personnel to make IS decisions
b) Ignore how IS are used and managed
c) Have a deep technical knowledge of IS
d) Understand the use and consequences of technologies relevant to the business
e) Not be expected to ask or understand technology related questions
,Ans: d (Easy)
Response: See page 26,32
3. When a company’s business strategy and technology strategy are intertwined, this
situation is known as _______.
a. convergence
b. alignment
c. dynamic
d. differentiation
e. technologically adjusted
Ans: a (Hard)
Response: See page 25-26
4. Organizational, cultural, and control variables are considered the ________ used by decision
makers to effect change in their organization.
a. collaboration tools
b. managerial levers
c. events
d. IS
e. organization objectives
Ans: b (hard)
,Response: See page 35
5. The ________________________ is a plan articulating where a business seeks to go and how it
expects to get there.
a. vision statement
b. mission statement
c. stakeholder statement
d. stockholder statement
e. business strategy
Ans: e (Medium)
Response: See page 27
6. Organizations seek to gain a competitive advantage by differentiation, cost, or _________.
a. service
b. focus
c. profit
d. value
e. speed
Ans: b (Easy)
Response: See page 29
, 7. Google has disrupted a number of industries, particularly the advertising and software
industries. Google's ability to quickly and aggressively provide new products and services is
best described by:
a. Porter’s Generic Strategies
b. The Hypercompetition Model
c. The Information Systems Strategy Triangle
d. The Social Business Strategy
e. Customer Relationship Management
Ans: b (Easy)
Response: See page 31
8. Through the use of various technologies, a ski resort tracks the slopes each customer skis
and the times he or she skis them. Skiers then have the ability to view this information
online, and can choose to seamlessly share their accomplishments on Facebook. In addition,
photographers positioned at the resort post pictures on Facebook for the skier. This ski
resort has worked hard to develop a strong:
a. IS Strategy
b. Social business strategy
c. Business strategy
d. Organizational strategy
e. Customer strategy
Ans: b (Hard)
Resposne: See page 33