COMM 350- Exam 2 (ch 6-9) Questions With 100% Correct Answers
Which of the following will be an example of a message source? - ANSWER-Answer D: all of the above -Tiger Woods -Sarah Michelle Geller -Orlando to promote tourism Which of the following statements describe a good reason for using celebrities in ads and having them endorse a company's product or service? - ANSWER-Answer B: The respect, popularity, or administration a celebrity enjoys may carry over to the product she or he endorses Factors that marketers will consider in choosing celebrity endorsers include...? - ANSWER-Answer E: all of the above -Their Q rating -appeal among demographics -physical appearance -visibility and personality
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