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Hubspot Inbound Quiz / Revised Questions and Answers / Sure A+

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a customer isn't truly a customer until - they've had the chance to leave you and chose not to. buyer's journey. - Every interaction your persona has with your organization should be tailored to where they are in the buyer's journey. The buyer's journey is the active research process someone goes through leading up to a purchase. Knowing the buyer's journey for your persona will be key to creating the best content possible. Contextualize for relevance - A prospect or customer is in a continual conversation with your brand. Contextualizing means using the information from all previous interactions to provide the most relevant information as quickly as possible. This prevents repetitive conversations and time spent solving for problems or answering question that are no longer an issue.

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