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Marketing, 6th Canadian Edition Review Exam With Actual Question And Explained AnswerMarketing/6th Canadian Edition Review Exam With Actual Question And Explained Answe

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Marketing, 6th Canadian Edition Review Exam With Actual Question And Explained AnswerMarketing/6th Canadian Edition Review Exam With Actual Question And Explained Answer. Brand advocates: - CORRECT ANSWERS-Customers, employees, and others who willingly and voluntarily promote their favourite brands Brand ambassador: - CORRECT ANSWERS-A real person who, under contract with the brand's marketing organization, acts as a spokesperson for the brand. Brand characters: - CORRECT ANSWERS-Lifelike brand icons, or mascots, that can move speak, and interact, and that have personality traits. Brand Development Strategies: Brand name - What are the two things found in the Existing category? - CORRECT ANSWERS-Line extension, Brand extension Brand Development Strategies: Brand name - What are the two things found in the New category? - CORRECT ANSWERS-Multi brands, New brands Brand Development Strategies: Product category - What are the two things found in the Existing category? - CORRECT ANSWERS-Line extension, Multi brands Brand Development Strategies: Product category - What are the two things found in the New category? - CORRECT ANSWERS-Brand extension, New brand

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