Ecommerce Chapter 2 Study Exam Questions.

Ecommerce Chapter 2 Study Exam Questions. 1) ________ and ________ are typically the most easily identifiable aspects of a company's business model. A) Market strategy; market opportunity B) Value proposition; revenue model C) Competitive advantage; competitive environment D) Revenue model; market opportunity - CORRECT ANSWER Answer: B 2) Which of the following uses a subscription revenue model for books? A) Spotify B) Amazon Kindle Unlimited C) Rhapsody D) Pandora - CORRECT ANSWER Answer: B 3) Which element of the business model addresses what a firm provides that other firms do not and cannot? A) competitive environment B) competitive advantage C) market strategy D) value proposition - CORRECT ANSWER Answer: D 4) Which element of the business model refers to the presence of substitute products in the market? A) value proposition B) competitive environment C) competitive advantage D) market opportunity - CORRECT ANSWER Answer: B 5) Which of the following are Amazon's primary value propositions? A) personalization and customization B) selection and convenience C) reduction of price discovery cost D) management of product delivery - CORRECT ANSWER Answer: B 6) A firm's ________ describes how a firm will produce a superior return on invested capital. A) value proposition B) revenue model C) market strategy D) competitive advantage - CORRECT ANSWER Answer: B 7) Which of the following does not use a subscription revenue model? A) Apple Music B) eHarmony C) Ancestry D) Twitter - CORRECT ANSWER Answer: D 8) Stickiness is an important attribute for which of the following revenue models? A) advertising revenue model B) subscription revenue model C) transaction fee revenue model D) affiliate revenue model - CORRECT ANSWER Answer: A