Exam (elaborations) MGT 301

Putnam Investments of Boston offers a wide range of mutual funds through independent brokers. To gain a competitive advantage over other mutual fund companies, Putnam now provides brochures and prospectuses of their mutual funds to brokers within 24 hours of request. This is an example of Responsiveness strategy An operations task performed at Hard Rock Café is preparing employee schedules The five elements in the management process are plan, organize, staff, lead, and control Which of the following is NOT a typical operations management function? Produce an advertising campaign for a cell phone BMW's plant in Spartansburg, SC developed the BMW X5 (new SUV) in 35 months. They have an aggressive target of reducing new product development cycles by 30%. This is an example of the operations management competitive advantage of Response Customers of Dell Computers can order their computers on-line. Once the order is placed, Dell starts to assemble the computer. Dell has recently reduced the time it takes to assemble a computer from 10 hours to 8 hours. This is an example of competing by Response Among department stores, Nordstrom has a reputation for highly personalized customer service. This is an example of which OM strategy? Differentiation strategy Southwest Airlines has streamlined its facilities to minimize the cost of scheduling crew changes, maintenance, and inventories of parts. This is an example of which OM strategy? Low- cost strategy Which of the following products is likely to be assembled on a repetitive-process line? television sets Fender's Custom Shop has produced guitars for many famous and gifted guitarists including Eric Clapton, John Deacon (Queen), and David Gilmore (Pink Floyd) to name a few. The Shop uses new and highly specialized equipment. Highly detailed inlay work is performed with a Hegner precision scroll saw. Final assembly of the guitars is done by actual musicians. What type of process strategy is utilized by Fender's Custom Shop? job shop At Nike iD's website you can design your own shoe including selecting the uppers color and material, color of the Nike swoosh, sole, tongue and your own personalized ID. Three to four