Unit 12 Internet Marketing in Business
UNIT 12 – ASSIGNMENT 2
P3 – Explain the benefits to consumers of a business using Internet marketing.
Tesco
Tesco is a global retailer that sells goods; they have to label the price of their products in order to
make customers aware of the price of these items.
The print screen above has the label for the price of these ranges of products. This can encourage
the customers to buy these items, also customers have a choice of buying the products online which
is easier to do shopping towards the public. However, Tesco has other supergiant competitors
including Sainsbury’s and Asda. Tesco is accelerating in the supermarket sector in comparison with
other convenient stores or corner shops. Tesco has the products/services required for each
customer for example convenient stores may not have a variety of types of shampoos available to
their customers, whereas Tesco will have a wide spectrum of shampoo products available to their
customers.
Langdon Park School
Langdon Park School is a school which they have to provide as much information to their students
relating to the instance of buying school products such as school uniform and school essentials
including pen, pencil, ruler and more. By looking at Langdon Park’s school’s website it appears that
in the school uniform section, they do not sell it on their website instead it shows how smart the
students are dressed.
UNIT 12 – ASSIGNMENT 2
P3 – Explain the benefits to consumers of a business using Internet marketing.
Tesco
Tesco is a global retailer that sells goods; they have to label the price of their products in order to
make customers aware of the price of these items.
The print screen above has the label for the price of these ranges of products. This can encourage
the customers to buy these items, also customers have a choice of buying the products online which
is easier to do shopping towards the public. However, Tesco has other supergiant competitors
including Sainsbury’s and Asda. Tesco is accelerating in the supermarket sector in comparison with
other convenient stores or corner shops. Tesco has the products/services required for each
customer for example convenient stores may not have a variety of types of shampoos available to
their customers, whereas Tesco will have a wide spectrum of shampoo products available to their
customers.
Langdon Park School
Langdon Park School is a school which they have to provide as much information to their students
relating to the instance of buying school products such as school uniform and school essentials
including pen, pencil, ruler and more. By looking at Langdon Park’s school’s website it appears that
in the school uniform section, they do not sell it on their website instead it shows how smart the
students are dressed.
