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Thesis

Voorbeeld powerpoint verdediging scriptie

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3.5
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Pages
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Uploaded on
24-06-2019
Written in
2018/2019

Powerpoint presentatie gemaakt ter verdediging van mijn scriptie. Werd beoordeeld als inhoudelijk zeer goed en creatief. Onderwerp scriptie was native advertising en deze werd beoordeel met een 8. Afstudeerrichting: Marketing

Institution
Hogeschool InHolland (InHolland)
Course
Marketing (SCRIPTIE)

Content preview

ONDERZOEK
NATIVE ADVERTISING

In opdracht van Strossle Benelux & InHolland Alkmaar

, INHOUD




AANLEIDING HOOFD- EN ONDERZOEKSOPZET CONCLUSIES ADVIES
ONDERZOEK DEELVRAGEN

, AANLEIDING ONDERZOEK




NATIVE ADVERTISING INZICHT IN PERCEPTIE
RELATIEF NIEUW MEDIABUREAUS

, • “Hoe kan Strossle ervoor zorgen dat
mediabureaus native advertising vaker
onderdeel maken van hun digitale
mediastrategie?”
• Wat zijn de succesfactoren van native advertising
volgens de theorie?
HOOFD- EN • Wat is de perceptie van mediabureaus over native
advertising?
DEELVRAGEN • Wat is de perceptie van mediabureaus over het
gebruik van content recommendation?
• Wat is de mening van mediabureaus over de
aanbieders van native advertising?

, ONDERZOEKSOPZET




THEORETISCH METHODOLOGIE UITVOERING
KADER ONDERZOEK
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Written for

Institution
Hogeschool InHolland (InHolland)
Study
Business Studies
Course
Marketing (SCRIPTIE)

Document information

Uploaded on
June 24, 2019
Number of pages
13
Written in
2018/2019
Type
THESIS
Supervisor(s)
Unknown
Year
Unknown

Subjects

  • presentatie
  • verdediging
  • scriptie
  • native advertising
  • marketing
  • inholland alkmaar
  • inholland
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