CROSSFIT CASE STUDY ANALYSIS LATEST VERSION EXAM QUESTIONS & ANSWERS 2024/2025

CrossFit Inc operates in the fitness industry. The founder of the organization Greg Glassman is at a crossroad on what to do to make the brand continue growing in the future. Understanding the business environment in which CrossFit Inc operates can be the foundation for Glassman to develop a future strategic plan for the organization. According to Cherunilam (2016), external analysis of a business environment entails identifying all major factors within an organization’s external environment that can impacts on its operations positively or negatively. PEST and Porter’s five forces tools are used in analyzing the external environment of CrossFit Inc, to identify threats that should be of concern to the company's management. Pest Analysis According to Cherunilam (2016), Pest analysis tends to be a tool utilized by CROSSFIT 4 organizations in the analysis of external factors that impact their business operations and transactions, such as economic and political factors. When it comes to political factors, CrossFit Inc operates in different countries, such as Canada, Australia, Europe, United States and others, which have varying political environment. These countries have different environmental laws, policies and employment laws. Changes in taxation and employment laws may threaten the future of CrossFit Inc, especially by increasing the costs of its operations, resulting in lower profit margins. Important to note, the economic environment in which a business operates an impact on its ope