International Marketing || Already Passed.

Increased interest in int marketing correct answers • New customers • Saturated dom market • Have a product that could be adapted to foreign markets • Tech makes it easier to increase consumer awareness • Must become international to compete • Limited local market • Economies of scale five phases of international marketing involvement. correct answers -no direct foreign marketing -Infrequent foreign marketing -regular foreign marketing -international marketing -global marketing -no direct foreign marketing correct answers o Products reach foreign markets indirectly (wholesale/website/distributors/contact firms) o Do not actively cultivate international customers no direct foreign marketing example correct answers la casera Infrequent foreign marketing correct answers o Temporary surpluses caused by variations in product levels/demand o No intention of maintaining continuous foreign market rep Infrequent foreign marketing example correct answers flowers in holand sold in spain if they have surplus Regular foreign marketing correct answers o Production capacity devoted to foreign market o Firm depends of profit from foreign markets o Products adapted to foreign markets as demand grows o Domestic or foreign intermediaries Regular foreign marketing example correct answers chipotle Global marketing correct answers o Treat world including home market as one market o Market segmentation not focused on national borders o More than half revenue from abroad o Organization= global perspective global marketing example correct answers apple conditions that have led to the development of global markets correct answers • Growth of World Trade Organization • Regional free trade areas