MKT 300 EATON ASU EXAM 1

marketing - Answer-create, communicate, deliver VALUE -about consumers, creating value and connections -logo changes, name changes what can be marketed? - Answer-Goods Services Experiences Events Persons Places Properties Organizations Information Ideas What goes into customer value? - Answer-(segmenting, targeting, positioning) - branding - customer value strategy - Answer-consumer behavior, environment, market analysis tactics - Answer-Marketing mix: (product, place, price, promotion)- target market offeirng framing - Answer-showing what brands want you to remember consumer - Answer-someone who uses a product or service customer - Answer-someone who pays for goods or services Demographics - Answer-starting point of a conversation. -where are you from, major, background? necessary but not sufficient for making connections Psychographics - Answer-characteristics of an individual. similarities and differences evolution of marketing - Answer-selling market: production and sales buyers market: marketing and societal production orientation - Answer-efficiency of internal operations, this is what we do best hope you like it