Test Bank for Marketing An
Introduction, Seventh Canadian
Edition, 7th edition by Gary
Armstrong
, TEST ITEM FILE
Geoff Malleck
University of Waterloo
Marketing
Seventh Canadian Edition
Gary Armstrong
University of North Carolina
Philip Kotler
Northwestern University
Valerie Trifts
Dalhousie University
ISBN: 978-0-13-
Copyright © 2021 Pearson Canada Inc., Toronto, Ontario. All rights reserved. This work is protected by Canadian
copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.
Dissemination or sale of any part of this work (including on the Internet) will destroy the integrity of the work and is
not permitted. The copyright holder grants permission to instructors who have adopted Marketing, Seventh Canadian
Edition, by Gary Armstrong, Philip Kotler, and Valerie Trifts, to post this material online only if the use of the website
is restricted by access codes to students in the instructor’s class that is using the textbook and provided the reproduced
material bears this copyright notice.
,Table of Contents
CHAPTER 1 Marketing: Creating Customer Value and Engagement...........................
CHAPTER 2 Company and Marketing Strategy: Partnering to Build Customer
Engagement, Value, and Relationships ...................................................
CHAPTER 3 Analyzing the Marketing Environment ...................................................
CHAPTER 4 Managing Marketing Information to Gain Customer Insights .................
CHAPTER 5 Understanding Consumer and Business Buyer Behaviour .......................
CHAPTER 6 Customer Value-Driven Marketing Strategy: Creating Value for Target
Customers ..............................................................................................
CHAPTER 7 Products, Services, and Brands: Building Customer Value .....................
CHAPTER 8 Developing New Products and Managing the Product Life Cycle ...........
CHAPTER 9 Pricing: Understanding and Capturing Customer Value ..........................
CHAPTER 10 Marketing Channels: Delivering Customer Value ...................................
CHAPTER 11 Retailing and Wholesaling......................................................................
CHAPTER 12 Engaging Consumers and Communicating Customer Value: Advertising
and Public Relations ...............................................................................
CHAPTER 13 Personal Selling and Sales Promotion .....................................................
CHAPTER 14 Direct, Online, Social Media, and Mobile Marketing ..............................
CHAPTER 15 The Global Marketplace .........................................................................
CHAPTER 16 Sustainable Marketing: Social Responsibility and Ethics ........................
ii
, Marketing: An Introduction, 7ce (Armstrong/Kotler/Trifts)
Chapter 1 Marketing: Creating Customer Value and Engagement
1) Marketing, more than any other business function, deals with ________.
A) customers
B) sales
C) advertising
D) new products
E) brands
Answer: A
Diff: 1 Type: MC
LO: 1-1: Define marketing and outline the steps in the marketing process.
AACSB: Application of knowledge
2) Amazon, like many other successful companies, is driven by one primary objective, namely
________.
A) value creation for the customers.
B) providing shareholders with healthy returns on their investments.
C) acquiring companies in order to add to its many product offerings.
D) fast and reliable delivery.
E) acquiring market share from industry leader, Walmart.
Answer: A
Diff: 1 Type: MC
LO: 1-1: Define marketing and outline the steps in the marketing process.
AACSB: Application of knowledge
3) According to the five-step model of the marketing process, the first step in marketing is
________.
A) capturing value from customers to create profits and customer equity
B) constructing an integrated marketing program that delivers superior value
C) engaging customers, building profitable relationships, and creating customer delight
D) understanding the marketplace and customer needs and wants
E) designing a customer-driven marketing strategy
Answer: D
Diff: 2 Type: MC
LO: 1-1: Define marketing and outline the steps in the marketing process.
AACSB: Analytical thinking
1
© 2021 Pearson Canada Inc.
Introduction, Seventh Canadian
Edition, 7th edition by Gary
Armstrong
, TEST ITEM FILE
Geoff Malleck
University of Waterloo
Marketing
Seventh Canadian Edition
Gary Armstrong
University of North Carolina
Philip Kotler
Northwestern University
Valerie Trifts
Dalhousie University
ISBN: 978-0-13-
Copyright © 2021 Pearson Canada Inc., Toronto, Ontario. All rights reserved. This work is protected by Canadian
copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.
Dissemination or sale of any part of this work (including on the Internet) will destroy the integrity of the work and is
not permitted. The copyright holder grants permission to instructors who have adopted Marketing, Seventh Canadian
Edition, by Gary Armstrong, Philip Kotler, and Valerie Trifts, to post this material online only if the use of the website
is restricted by access codes to students in the instructor’s class that is using the textbook and provided the reproduced
material bears this copyright notice.
,Table of Contents
CHAPTER 1 Marketing: Creating Customer Value and Engagement...........................
CHAPTER 2 Company and Marketing Strategy: Partnering to Build Customer
Engagement, Value, and Relationships ...................................................
CHAPTER 3 Analyzing the Marketing Environment ...................................................
CHAPTER 4 Managing Marketing Information to Gain Customer Insights .................
CHAPTER 5 Understanding Consumer and Business Buyer Behaviour .......................
CHAPTER 6 Customer Value-Driven Marketing Strategy: Creating Value for Target
Customers ..............................................................................................
CHAPTER 7 Products, Services, and Brands: Building Customer Value .....................
CHAPTER 8 Developing New Products and Managing the Product Life Cycle ...........
CHAPTER 9 Pricing: Understanding and Capturing Customer Value ..........................
CHAPTER 10 Marketing Channels: Delivering Customer Value ...................................
CHAPTER 11 Retailing and Wholesaling......................................................................
CHAPTER 12 Engaging Consumers and Communicating Customer Value: Advertising
and Public Relations ...............................................................................
CHAPTER 13 Personal Selling and Sales Promotion .....................................................
CHAPTER 14 Direct, Online, Social Media, and Mobile Marketing ..............................
CHAPTER 15 The Global Marketplace .........................................................................
CHAPTER 16 Sustainable Marketing: Social Responsibility and Ethics ........................
ii
, Marketing: An Introduction, 7ce (Armstrong/Kotler/Trifts)
Chapter 1 Marketing: Creating Customer Value and Engagement
1) Marketing, more than any other business function, deals with ________.
A) customers
B) sales
C) advertising
D) new products
E) brands
Answer: A
Diff: 1 Type: MC
LO: 1-1: Define marketing and outline the steps in the marketing process.
AACSB: Application of knowledge
2) Amazon, like many other successful companies, is driven by one primary objective, namely
________.
A) value creation for the customers.
B) providing shareholders with healthy returns on their investments.
C) acquiring companies in order to add to its many product offerings.
D) fast and reliable delivery.
E) acquiring market share from industry leader, Walmart.
Answer: A
Diff: 1 Type: MC
LO: 1-1: Define marketing and outline the steps in the marketing process.
AACSB: Application of knowledge
3) According to the five-step model of the marketing process, the first step in marketing is
________.
A) capturing value from customers to create profits and customer equity
B) constructing an integrated marketing program that delivers superior value
C) engaging customers, building profitable relationships, and creating customer delight
D) understanding the marketplace and customer needs and wants
E) designing a customer-driven marketing strategy
Answer: D
Diff: 2 Type: MC
LO: 1-1: Define marketing and outline the steps in the marketing process.
AACSB: Analytical thinking
1
© 2021 Pearson Canada Inc.
