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Exam (elaborations)

mktg 320 exam 1 Questions & Answers(Latest Update 2024)

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What are the elements of marketing? - ANSWER -satisfy want & needs -based on exchange -goods & services are produced have value to customers As discussed in class, what is customer value? - ANSWER whatever the customer says it is What are the conditions of an exchange? - ANSWER -at least 2 parties -each has something of value -each party communicates and delivers

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