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La Tech MKTG 320 Exam 1 – Flurry Correct 100%
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Consumer Behavior - ANSWER The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. ch1 Two Consumer Entities - ANSWER Personal Consumer and Organizational Consumer ch1 Personal Consumer - ANSWER Def: The individual who buys goods and services for his or her own use, for household use, for the use of a family member, or for a friend. - Also called end user or ultimate consumer. ch1 Organizational Consumer - ANSWER A business, government agency, or other institution (profit or nonprofit) that buys the goods, services, and/or equipment necessary for the organization to function. ch1
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