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Samenvatting: Alle vragen en antwoorden uit de werk- en hoorcolleges van Contentmarketing

In dit bestand vind je alle vragen en antwoorden van de drie werkcolleges en de drie hoorcolleges. Daarnaast bevat het aantekeningen van de werkcolleges. Aanvullende literatuur uit het boek 'Contentmarketing' van Suzanne de Bakker vind je op mijn account. Hoorcollege 1 Vraag 1: Pilaren van Pulizzi Vraag 2: B2B en B2C Vraag 3: Contentmarketing vs Traditionele marketing Vraag 4: Inbound en Outboundmarketing Vraag 5: Elaboration Likelihood Model (ELM) Vraag 6: Digitale ontwikkelingen in contentmarketing Vraag 7: Gartner Hype Cycle Vraag 8: Weerstand tegen beïnvloeding Vraag 9: Afzender van contentmarketinguitingen Vraag 10: Native Advertising en disclosure Vraag 11: Non-branded content Vraag 12: Mate van merkbenoeming Vraag 13: Archetype Hoorcollege 2 Vraag 1: Buyer Persona Vraag 2: Customer Journey Vraag 3: Onderscheidende content Vraag 4: Onderscheidenheid Vraag 5: Merkcommunicatie op social media Vraag 6: Contentmarketinginstrumenten Vraag 7: Momentenmodel Vraag 8: Alignment Vraag 9: Key Performance Indicators Vraag 10: What, How & Why Vraag 11: Contentmarketingvisie Hoorcollege 3 Vraag 1: Vermakende en informerende content (B2b B2C) Vraag 2: Hygiëne- Hub- en Hero-content Vraag 3: Contentinstrumenten Vraag 4: Case study als contentinstrument Vraag 5: User Generated Content Vraag 6: Hashtags als contentmarketeer Vraag 7: Gecureerde content Vraag 8: Owned, Earned en Paid content Vraag 9: Contentmarketingkanalen Vraag 10: Corporate blog Vraag 11: Storytelling als instrument Vraag 12: Aanwijzingen van Dolan Werkcollege 1: Honey Comb Model Vraag 1: Contentmarketing meten Vraag 2: Promotionele en relationele marketing Vraag 3: Kern Prestatie Indicatoren Vraag 4: Usability en User Experience Vraag 5: Findability mobiel Vraag 6: Desirability en emotie Aantekeningen Werkcollege 2: LIFT- model Vraag 1: Doel LIFT-model Vraag 2: Basiselement LIFT-model Vraag 3: Algehele driver LIFT-model Vraag 4: A/B Testen Vraag 5: Verschillen gebruikerstest en A/B test Vraag 6: best practices Aantekeningen Werkcollege 3: E-mailmarketing & Conversieattributie Vraag 1: Landingspagina Vraag 2: Interactieve vs gepersonaliseerde e-mails Vraag 3: Conversationele Schrijfstijl Vraag 4: Laatste niet-directe klik Vraag 5: Conversieattributie

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Uploaded on
June 10, 2019
Number of pages
45
Written in
2018/2019
Type
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Book Title
Contentmarketing
Author(s)
Suzanne de Bakker
Year
2017
Edition
1
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