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CIB 4203 - Chapter 4 Exam Questions and Correct Answers

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______ rely on customer-related data* A. Strategic CRM only B. All forms of CRM - ANSWER All forms of *______ CRM focuses on keeping profitable customers.* A. Strategic B. Operational C. Analytical D. Collaborative - ANSWER Strategic *______ CRM focuses on processes automation.* A. Strategic B. Operational C. Analytical D. Collaborative - ANSWER Operationa

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