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Chapter 01


What Is Statistics?



True / False Questions




1. A population is a collection of all individuals, objects, or measurements of

interest.



True False


2. Statistics are used as a basis for making decisions.



True False


3. A listing of 100 family annual incomes is an example of statistics.



True False


4. The average number of passengers on commercial flights between Chicago

and New York City is an example of a statistic.



True False

,5. Statistics are used to report the summary results of market surveys.



True False


6. A sample is a portion or part of the population of interest.



True False


7. To infer something about a population, we usually take a sample from the
population.



True False


8. Descriptive statistics are used to find out something about a population based

on a sample.



True False


9. There are four levels of measurement: qualitative, quantitative, discrete, and
continuous.



True False


10. The ordinal level of measurement is considered the "lowest" level of

measurement.



True False

,11. A store asks shoppers for their zip code to identify market areas. Zip codes

are an example of ratio data.



True False


12. An ordinal level of measurement implies some sort of ranking.



True False


13. Data measured on a nominal scale can only be classified into categories.



True False


14. The terms descriptive statistics and inferential statistics can be used

interchangeably.



True False


15. A marketing research agency was hired to test a new DVD player.
Consumers rated it outstanding, very good, fair, or poor. The level of

measurement for this experiment is ordinal.



True False

, 16. The Union of Electrical Workers of America with 9,128 members polled 362

members about a new wage package that will be submitted to management.

The population is the 362 members.



True False


17. The CIA World Factbook cited these numbers for the United States:


• The birthrate is 14.14 births per 1,000 population.

• The average life expectancy for females is 80 years.

• Approximately 290 million persons reside in the United States.


Each of these numbers is referred to as a statistic.



True False


18. If we select 100 persons from 25,000 registered voters and question them

about candidates and issues, the 100 persons are referred to as the

population.



True False


19. Statistics is defined as a body of techniques used to facilitate the collection,

organization, presentation, analysis, and interpretation of information for the

purpose of making better decisions.



True False

Connected book
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Douglas Lind, William Marchal, Samuel Wathen EBOOK: Basic Statistics For Business and Economics
Publisher: 2012 ISBN: 9780077147860 Edition: Unknown

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