MNM2612 Assignment 4
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Question 1
Thomas is a wedding photographer and as part of his search engine optimisation strategy, he has
agreements with other wedding vendors to include a link to his website on their websites. This is an
example of obtaining …
Select one:
a. crawler-based search engine results.
b. paid search engine results.
c. on-page optimisation.
d. off-page optimisation.
Question 2
After online orders have been delivered, Kaya sends an e-mail to the customers to ask them to rate the
service they received and the products they purchased. This scenario refers to which step in the digital
marketing cycle?
Select one:
a. Attract the customers
b. Engage with the customers
c. Relate to the customers
d. Learn from the customers
Page 1 of 11
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Question 1
Thomas is a wedding photographer and as part of his search engine optimisation strategy, he has
agreements with other wedding vendors to include a link to his website on their websites. This is an
example of obtaining …
Select one:
a. crawler-based search engine results.
b. paid search engine results.
c. on-page optimisation.
d. off-page optimisation.
Question 2
After online orders have been delivered, Kaya sends an e-mail to the customers to ask them to rate the
service they received and the products they purchased. This scenario refers to which step in the digital
marketing cycle?
Select one:
a. Attract the customers
b. Engage with the customers
c. Relate to the customers
d. Learn from the customers
Page 1 of 11
