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MARK 3321 EXAM 2 REVIEW | Actual Exam Questions | 100% Correct Answers | Verified 2024 Version

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What are the five Consumer Decision Making processes? - 1.Need Recognition 2. Information Search 3. Evaluation of alternatives 4. Purchase 5. Post-purchase behavior What is involvement? - The amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior. What can affect Need Recognition? - Internal or External influences. What is internal information search? - Recalling information stored in one's memory. What is external information search? - Seeking information in the outside environment. What is a nonmarketing-controlled information source? - A product information source that is not associated with marketers promoting a product. What is marketing-controlled information source? - Product information originating from marketers promotion of a specific product. What is an "evoked set" (consideration set)? -

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