– MN2612 ASSIGNMENT 02 –
by
Name Student number Contact details
Date of submission:
2024-04-20
i
,HONESTY DECLARATION
HONESTY DECLARATION FOR THE DEPARTMENT OF MARKETING AND RETAIL
1. I know that plagiarism means taking and using the ideas, writings, works or inventions
of another as if they were one’s own. I know that plagiarism not only includes verbatim
copying, but also the extensive use of another person’s ideas without proper
acknowledgement (which includes the proper use of quotation marks). I know that
plagiarism covers the use of material found in textual sources and from the Internet.
2. I acknowledge and understand that plagiarism is wrong.
3. I understand that my assignment/exam answers must be accurately referenced.
4. This assignment/exam file/portfolio is my own work. I acknowledge that copying
someone else’s work, or part of it, is wrong, and that submitting identical work to
others constitutes a form of plagiarism.
5. I have not allowed, nor will I in the future allow anyone to copy my work with the intention
of passing it off as their own work.
6. I understand that I can be awarded 0% if I have plagiarized.
7. I understand that my assignment/exam file/portfolio may be submitted automatically to
Turnitin.
8. I confirm that I have read and understood the following UNISA policies:
8.1 Policy for Copyright and Plagiarism -
8.2 Policy on Academic Integrity
8.3 Student Disciplinary Code
Name: Student No:
Signed: Date:
ii
,TABLE OF CONTENTS
HONESTY DECLARATION ............................................................................................. II
INTRODUCTION ............................................................................................................. 1
1 THE HOME PAGE .................................................................................................. 1
1.1 SHIPPINNG COSTS AND DELIVERY TIMES .................................................. 3
1.2 ABOVE THE FLOW VIEW ................................................................................ 4
1.3 TEXT BLOCK .................................................................................................... 4
1.4 PRODUCT MIX ................................................................................................. 5
1.5 CREDIBILITY BOOSTER .................................................................................. 6
2 THE BENEFITS OF USING SOCIAL MEDIA FOR E-COMMERCE........................ 7
2.1 UNPARALLELED ACCESS TO INFORMATION ....................................................... 7
2.2 ENHANCED BRAND AWARENESS AND PERCEPTION ......................................... 7
2.3 BETTER ENGAGEMENT WITH CUSTOMERS, EMPLOYEES AND BUSINESS
PARTNERS ............................................................................................................ 7
2.4 COLLABORATION .................................................................................................... 7
2.5 INCREASED CONTROL OVER THE COMPANY’S MARKETPLACE
MESSAGE .............................................................................................................. 8
3 FIVE SOCIAL MEDIA SITES FOR THE E-COMMERCE STORE ........................... 8
3.1 FACEBOOK............................................................................................................... 8
3.2 X (FORMALLY KNOWN AS TWITTER) .................................................................... 9
3.3 TIKTOK ..................................................................................................................... 9
3.4 LINKEDIN ................................................................................................................ 10
3.5 YOUTUBE ............................................................................................................... 11
4. THE OPT IN OR OUT FOR MARKETING ................................................................. 11
CONCLUSION............................................................................................................... 12
REFERENCES .............................................................................................................. 13
iii
, LIST OF FIGURES
Figure 1 - Complete Home page of (Add text here) example:.................................. 2
Figure 2 - Frequently Asked Questions Page example: ........................................... 3
Figure 3 - The above the fold view when landing on page example ........................ 4
Figure 4 - The About Us page containing relevant keywords to SEO: ..................... 5
Figure 5 - An example of the product mix available: ................................................ 6
Figure 6 - Logos from famous health brands example: ............................................ 7
Figure 7 - Facebook Ad and Post example: ............................................................. 8
Figure 8 - X Profile and Tweet example................................................................... 9
Figure 9 - TikTok profile and posts example: ......................................................... 10
Figure 10 - LinkedIn Page example ....................................................................... 10
Figure 11 - YouTube profile with videos example: ................................................. 11
Figure 12 - Contact details for customers: ............................................................. 12
iv
, INTRODUCTION
This assignment is to showcase how my e-commerce shop, called (Add text here), will function
with practical examples. The key focus areas will be to provide the customers a smooth, user
friendly website with a variety of products, secured and safe online shopping and after sales
support.
1 THE HOME PAGE
(Add text here) is an e-commerce destination specializing in organic and nutritious snacks tailored
for the dynamic lifestyles of young, health-conscious individuals who prioritize nourishing their
bodies even while on the move. My e-commerce store will sell locally sourced snacks and well-
known brands for those wanting to stay loyal to their favourites. My website’s design is contrasting
colours, making the featured products stand out, and menu options easily visible. Visitors will be
greeted by a free shipping announcement for order above R500.00. Our social media links and
search option will be visible, as well as immediate shopping buttons for the different categories.
Figure 1 - Complete Home page of (Add text here) example:
5
by
Name Student number Contact details
Date of submission:
2024-04-20
i
,HONESTY DECLARATION
HONESTY DECLARATION FOR THE DEPARTMENT OF MARKETING AND RETAIL
1. I know that plagiarism means taking and using the ideas, writings, works or inventions
of another as if they were one’s own. I know that plagiarism not only includes verbatim
copying, but also the extensive use of another person’s ideas without proper
acknowledgement (which includes the proper use of quotation marks). I know that
plagiarism covers the use of material found in textual sources and from the Internet.
2. I acknowledge and understand that plagiarism is wrong.
3. I understand that my assignment/exam answers must be accurately referenced.
4. This assignment/exam file/portfolio is my own work. I acknowledge that copying
someone else’s work, or part of it, is wrong, and that submitting identical work to
others constitutes a form of plagiarism.
5. I have not allowed, nor will I in the future allow anyone to copy my work with the intention
of passing it off as their own work.
6. I understand that I can be awarded 0% if I have plagiarized.
7. I understand that my assignment/exam file/portfolio may be submitted automatically to
Turnitin.
8. I confirm that I have read and understood the following UNISA policies:
8.1 Policy for Copyright and Plagiarism -
8.2 Policy on Academic Integrity
8.3 Student Disciplinary Code
Name: Student No:
Signed: Date:
ii
,TABLE OF CONTENTS
HONESTY DECLARATION ............................................................................................. II
INTRODUCTION ............................................................................................................. 1
1 THE HOME PAGE .................................................................................................. 1
1.1 SHIPPINNG COSTS AND DELIVERY TIMES .................................................. 3
1.2 ABOVE THE FLOW VIEW ................................................................................ 4
1.3 TEXT BLOCK .................................................................................................... 4
1.4 PRODUCT MIX ................................................................................................. 5
1.5 CREDIBILITY BOOSTER .................................................................................. 6
2 THE BENEFITS OF USING SOCIAL MEDIA FOR E-COMMERCE........................ 7
2.1 UNPARALLELED ACCESS TO INFORMATION ....................................................... 7
2.2 ENHANCED BRAND AWARENESS AND PERCEPTION ......................................... 7
2.3 BETTER ENGAGEMENT WITH CUSTOMERS, EMPLOYEES AND BUSINESS
PARTNERS ............................................................................................................ 7
2.4 COLLABORATION .................................................................................................... 7
2.5 INCREASED CONTROL OVER THE COMPANY’S MARKETPLACE
MESSAGE .............................................................................................................. 8
3 FIVE SOCIAL MEDIA SITES FOR THE E-COMMERCE STORE ........................... 8
3.1 FACEBOOK............................................................................................................... 8
3.2 X (FORMALLY KNOWN AS TWITTER) .................................................................... 9
3.3 TIKTOK ..................................................................................................................... 9
3.4 LINKEDIN ................................................................................................................ 10
3.5 YOUTUBE ............................................................................................................... 11
4. THE OPT IN OR OUT FOR MARKETING ................................................................. 11
CONCLUSION............................................................................................................... 12
REFERENCES .............................................................................................................. 13
iii
, LIST OF FIGURES
Figure 1 - Complete Home page of (Add text here) example:.................................. 2
Figure 2 - Frequently Asked Questions Page example: ........................................... 3
Figure 3 - The above the fold view when landing on page example ........................ 4
Figure 4 - The About Us page containing relevant keywords to SEO: ..................... 5
Figure 5 - An example of the product mix available: ................................................ 6
Figure 6 - Logos from famous health brands example: ............................................ 7
Figure 7 - Facebook Ad and Post example: ............................................................. 8
Figure 8 - X Profile and Tweet example................................................................... 9
Figure 9 - TikTok profile and posts example: ......................................................... 10
Figure 10 - LinkedIn Page example ....................................................................... 10
Figure 11 - YouTube profile with videos example: ................................................. 11
Figure 12 - Contact details for customers: ............................................................. 12
iv
, INTRODUCTION
This assignment is to showcase how my e-commerce shop, called (Add text here), will function
with practical examples. The key focus areas will be to provide the customers a smooth, user
friendly website with a variety of products, secured and safe online shopping and after sales
support.
1 THE HOME PAGE
(Add text here) is an e-commerce destination specializing in organic and nutritious snacks tailored
for the dynamic lifestyles of young, health-conscious individuals who prioritize nourishing their
bodies even while on the move. My e-commerce store will sell locally sourced snacks and well-
known brands for those wanting to stay loyal to their favourites. My website’s design is contrasting
colours, making the featured products stand out, and menu options easily visible. Visitors will be
greeted by a free shipping announcement for order above R500.00. Our social media links and
search option will be visible, as well as immediate shopping buttons for the different categories.
Figure 1 - Complete Home page of (Add text here) example:
5
